Abbey Romeo of Love on the Spectrum Partners with MakerPlace by Michaels to Launch Exclusive Hand-Knit Capsule Collection

The partnership highlights the purpose that hand-making adds to the lives of neurodivergent creators, spotlighting additional artisans through Abbey's Picks

IRVING, Texas, July 15, 2024 - MakerPlace by Michaels, the only online marketplace offering authentically handmade goods, classes, and how-to's from independent U.S.-based makers and artisans, today announced a partnership and limited capsule collection with Abbey Romeo, the breakout star from Netflix's, "Love on the Spectrum." Known for her passion for knitting and helping neurodivergent individuals find their purpose through creativity and hand-making, Abbey's collection of hand-knit scarves will be available to shop on July 15 exclusively through her MakerPlace store.

Starting at $30, the MakerPlace x Abbey Romeo capsule collection features a hand-knit hat-and-scarf bundle along with a range of scarves that not only showcase Abbey's creative talents, but also represent the joy and purpose that crafting can bring to life, especially for those on the autism spectrum. Recent consumer data from Michaels found that 99% of makers see making and creating highly correlated with their own personal mental health.

"I'm excited to partner with MakerPlace by Michaels because it makes me feel excited, proud and productive when people buy my hats and I get to be independent and make my own money," said Abbey. "I've been knitting hats for about 7 years, so it feels good to try something new, like these pretty scarves! It's very therapeutic to knit and when I move my hands, I've noticed I'm more focused. If I can do it, you can do it!"

In addition to the capsule collection, MakerPlace will also spotlight some of Abbey's favorite neurodivergent creators to promote their artistic talents and unique creations to customers. Aligning with MakerPlace's mission to be the best place for handmade sellers and their customers, "Abbey's Picks" will empower shoppers to support diverse creators within the independent artist and maker community.

"Abbey's passion for crafting and enthusiasm for supporting handmade creators resonates deeply with our mission and core values at MakerPlace," said Scott Bramble, Vice President at MakerPlace by Michaels. "This collection is a testament to Abbey's talents and personal mission to empower others like her to find purpose through creativity. It also serves as a reminder that customers who shop on MakerPlace are investing in the passion, dedication, and hard work of independent artists and makers."

Abbey is the latest artist to partner with MakerPlace for a limited capsule collection, a program designed to support the platform's handmade sellers and showcase one-of-a-kind finds to customers. Future collaborations with additional artists will be announced later this year.

For more information about Abbey's collection and to view the exclusive pieces, visit her MakerPlace store at https://www.michaels.com/makerplace/storefront/abbeyromeo.

About MakerPlace by Michaels

MakerPlace by Michaels is the only online marketplace offering authentically handmade goods, classes, and how-to's from independent U.S.-based makers and artisans. By offering the lowest fees, more ways to earn, free listings, and flexible membership options, MakerPlace is dedicated to supporting the handmade community as the best place for sellers and their customers. Shoppers can discover hundreds of thousands of unique, handmade treasures on MakerPlace across categories including home décor, accessories, fine art, pets, and more. MakerPlace is part of The Michaels Companies, Inc. For more information, please visit https://www.michaels.com/makerplace.

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