Embargoed: Not to be published/broadcast/telecast before 27th September 2024 PR No.

Today, on World Tourism Day 2024, we celebrate the theme "Tourism and Peace." Tourism serves as a powerful bridge that connects nations and promotes understanding among people from diverse cultures around the globe. As tourists explore different countries, they come across diverse cultures and traditions that help promote peace, harmony and goodwill worldwide. Pakistan has enormous tourism potential as it is blessed with spectacular landscapes, majestic mountains and peaks, vast deserts, and beautiful coastlines. This part of the region has a rich historical heritage as well as has been home to the Indus and Gandhara civilizations, making Pakistan an attractive destination for spiritual exploration and cultural discovery. The true tourism potential of Pakistan needs to be highlighted and I urge the media to play its role positively in this regard. Tourism is a significant source of revenue, and to maximize its potential, we must prioritize the development of roads and tourism infrastructure. Additionally, enhancing essential facilities for tourists will encourage and motivate them to explore our landscape and religious sites. By creating a more accessible and welcoming environment, we can attract more tourists which would greatly contribute towards improving our economy. On this World Tourism Day 2024, let us reaffirm our commitment to making Pakistan a global hub for tourism, where tourists from all over the world can experience not just our landscape, and historical and religious sites, but also the warm hospitality of our people. Through tourism, we can continue to build bridges of understanding, contributing to a more peaceful, interconnected world.

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