2024 Fall Release: New Features to Drive Efficiency and Orders

Restaurant guests expect fast and convenient ordering and checkout experiences-in-person or online. So it should be no surprise that the four biggest features released during Q3 2024 center around driving efficiency and revenue.

Keep reading to discover how our top product enhancements increase orders, streamline operations, and improve guest experiences. Visit our Fall Release pageto view the full list.

Catering+ account management

What it is: A hierarchical structure for business-level catering accounts, consolidating key details, and streamlining lead generation and account management processes

How it works: Catering+account management enables sales managers to create parent-level accounts, link individual guests, and easily manage key details, store assignments, and lead tracking through a unified system.

Why it matters: Catering sales managers no longer have to contend with inefficiencies and fragmentation in managing B2B accounts-including duplicated efforts, inadequate lead management, and reporting challenges-due to disparate software.

How restaurants benefit: Catering sales managers now have a comprehensive view of guest data. They can easily create house accounts, manage accounts across multiple stores, transition existing house accounts into the new system, and track catering opportunities. Ultimately, Catering+ account management simplifies operations and empowers your team to drive sales.

How guests benefit: Now that corporate and franchise house accounts can be isolated, guests of franchise locations can use house accounts-a convenient line of credit that makes checkout seamless. Additionally, with streamlined client tracking and account management, Catering Sales Managers have better visibility into leads and accounts, providing smoother, more efficient interactions for guests seeking out catering.

New interactive map to improve store discoverability

What it is: Coming soon, a new interactive map with address autocomplete to help guests discover and order from nearby restaurants

How it works: Guests ordering from a restaurant using Serve-Olo's white-label online ordering solution-will be able to quickly find nearby locations on an interactive map in the store locator section and input their address with minimal effort thanks to autocomplete functionality.

Why it matters: The smoother the ordering process, the less likely a guest is to abandon their cart. This feature will reduce drop-off rates, speed up the ordering process, and enhance the overall guest experience.

How restaurants benefit: By eliminating friction from the ordering process, restaurants can increase their conversion rate and guest satisfaction.

How guests benefit: Guests will be able to find the restaurant closest to them in an intuitive and visually engaging way-without having to type out their entire address or scroll through a long list of locations.

Simplified Borderless and loyalty sign-in

What it is: A simple sign-in/sign-up flow in Olo Serve that prioritizes loyalty sign-ups and makes it easier for guests to use their loyalty account alongside a passwordless checkout experience on future orders

How it works: Olo's Borderless sign-in experience has been updated to help increase loyalty program participation while making checkout fast and efficient. The update prioritizes loyalty program sign-up while still using Borderless, so guests can easily sign in and accrue and redeem loyalty rewards for future orders without entering a password.

Why it matters: Guests used to have the option to sign in with their loyalty or Borderless account. This confused guests and concerned brands looking to boost loyalty participation. The new experience prioritizes loyalty participation and enables guests to enjoy the perks of accelerated checkout.

How restaurants benefit: Borderless guests sign in more frequently, convert at a higher rate, and order more frequently than guests who use "guest checkout" or sign in with a password. You can drive more loyalty sign-ups, repeat business, and overall guest lifetime valueby enabling a passwordless sign-in for your loyalty program.

How guests benefit: Guests can reap the rewards of your restaurant's loyalty program and securely speed through checkout without having to remember a passwordor manually enter credit card information on every transaction.

Qu POS customers can now process in-store payments with Olo Pay

What it is: Card-present payment processing for Qu POS customers with Olo Pay

How it works: Qu POS customers can now process in-store card-present transactions with Olo Pay. Leveraging modern and reliable payment terminals, brands will be able to consolidate 100% of direct in-store and online transactions in one platform and provide guests with a seamless payment experience on-premise.

Why it matters: Olo Pay's first venture into POS-integrated payments enables brands to provide guests with a fast and efficient in-store checkout experience through modern and reliable terminals. Additionally, by processing 100% of payments with Olo Pay, brands will be able to tie in-store and digital transactions to individual guests, unlocking actionable insight into their behavior and lifetime value.

How restaurants benefit: Restaurants get a unified payment management experience, consolidated reporting, and the ability to match on- and off-premise transactions to specific guests. It simplifies reconciliation and refunding for accounting teams and enables brands to leverage in-store and digital transaction data to better understand and more accurately market to guests.

How guests benefit: Guests enjoy a frictionless in-store checkout experience with multiple payment options, including contactless payment.

How to take advantage of these new features

Visit our Fall Release pagefor more details on these and other product enhancements released in Q3 2024. Olo customers can contact their CSMs to learn more about these features and how to use them to accelerate growth.

Not using Olo yet? Contact our teamto start a conversation.

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