4 strategies for competing in a digital-first economy

By Michael Bradshaw, Global Applications, Data and AI Practice Leader at Kyndryl

As 2025 approaches, many business leaders will reflect on the past year's accomplishments, identify areas for improvement and set new goals. They will also think about organizational changes to implement, where to allocate dollars and talent, and determine specific steps for turning goals into reality - all while navigating an increasingly complex digital landscape.

While applying the latest technology, like artificial intelligence (AI), or adopting a new system is tempting, there is no quick fix to thriving in a digital-first world. In fact, only 42% of executives who invest in AI report a net-positive return. In other words, digital readiness extends beyond simply adopting new technologies. It requires focusing on modernization and building a robust foundation that can advance innovations and reduce risks.