12/09/2024 | Press release | Distributed by Public on 12/09/2024 17:04
Both presidential campaigns are struggling to reach diverse audiences less than two months from Election Day
San Francisco - September 12, 2024 - Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released itsElection 2024: Guide to Political Advertising Report, offering key trends and insights for a tightly contested presidential race. The report analyzes linear and streaming TV viewership data and over a billion TV ad impressions to reveal how the two presidential candidates are reaching Americans and who's being left behind.
Key among these findings is that despite entering the race late, Vice President Kamala Harris' ads have reached more U.S. households this year than former President Donald Trump's. Since beginning her ad campaign at the end of July, Harris ads have reached 44.4 million U.S. households at an average frequency of 15.7 ads per household. By comparison, during that time, Trump's ads have reached 31.4 million U.S. households at an average of 13.9. For all of 2024, Trump ads have reached 34.8 million U.S. households, meaning Harris has surpassed Trump by 28% year-to-date from an ad reach perspective. At the same time, 90% of Trump's ad reach occurred in the weeks since Harris joined the race.
"We've seen the spending of the two presidential campaigns really ramp up over the past month with an intense focus on swing states," said Samba TV Co-founder and CEO Ashwin Navin. "Surprisingly, however, we're seeing some crucial voting blocs under exposed, showing that media agencies working for the political campaigns have a real opportunity to leverage data for real-time targeting to reach the swing voters more effectively."
Samba TV's pivotal Election 2024: Guide to Political Advertising Reportoffers an in-depth analysis of the ad reach of both presidential candidates and debate viewership. It also includes a deep dive into ad reach and TV viewership across the seven swing states: AZ, GA, MI, NC, NV, PA, and WI.
Key insights include:
For more information on Samba TV's real-time political segments and to access the full Election 2024: Guide to Political Advertising Report, visit Samba TV.
About Samba TV
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over one hundred countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.