salesforce.com Inc.

07/25/2024 | Press release | Distributed by Public on 07/25/2024 15:10

Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Through the Salesforce and AWS partnership, Salesforce ISV solutions built on Hyperforce can now tap unique program benefits and accelerated onboarding to the AWS Marketplace. [insta_photos / Adobe Stock]

Here's how Salesforce ISVs can expand their go-to-market by running on Hyperforce and listing on AWS Marketplace.

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Investing in our partners, like you, is essential for growth and accessing new benefits. As an ISV navigating the competitive landscape, you understand the importance of expanding your market reach and optimizing revenue channels. That's why we're excited to introduce a new program from Salesforce in partnership with Amazon Web Services (AWS) called the Salesforce ISV Fast Track program. Through the Salesforce and AWS partnership, Salesforce ISV solutions built on Hyperforce can now tap into unique program benefits and accelerated onboarding to the AWS Marketplace.

The AWS Marketplace gives customers a single view across their IT spend, simplified procurement processes, and consolidated billing through AWS. Customers of participating Salesforce ISVs can take advantage of these benefits, making it even easier for them to subscribe to and manage their Salesforce ISV offerings.

The partnership between Salesforce and AWS unlocks tremendous opportunities for ISVs to drive growth and expand their market reach. By building on Hyperforce, which runs on AWS, and listing on the AWS Marketplace, ISVs gain access to powerful co-selling benefits, streamlined procurement for customers, and the ability to tap into the global infrastructure of both industry leaders. This program represents a game-changing advantage for innovative ISVs looking to scale their businesses rapidly.

Matt Yanchyshyn, GM Marketplace and Partner Services

Introducing: The Salesforce ISV Fast Track program

The Salesforce ISV Fast Track program expedites onboarding to AWS Marketplace, reducing time and effort through specialized workshops and dedicated enablement resources. Additionally, ISVs can unlock incentives when working with Marketplace integrator partners as they scale up their co-sell business on AWS Marketplace.

Building on Salesforce and listing on AWS Marketplace

Partners are faced with many choices when choosing the right platform to build on. Salesforce offers the Einstein 1 Platform, evolved for the AI era and built on robust security and trust. Einstein 1 Platform can run on AWS, via Hyperforce, the next-generation Salesforce infrastructure architecture allowing the Salesforce Platform and applications to be delivered rapidly and reliably to locations worldwide.

Salesforce ISVs leveraging our Einstein 1 Platform and running on Hyperforce can now expand their reach by listing in the AWS Marketplace, enhancing market visibility and creating an additional customer channel for revenue growth.

At Certinia, we're thoroughly impressed by the Salesforce and AWS partnership. We anticipate Salesforce's ISV Fast Track program will greatly accelerate Certinia's go-to-market timeline. The onboarding processes are proven and will help Certinia leverage the AWS Marketplace to create an unmatched value proposition for our customers and company.

John Tully, Chief Revenue Officer, Certinia

Increase sales: Co-Sell with Salesforce and AWS for growth

Salesforce ISVs who take advantage of this program will benefit from deeper alignment with Salesforce and AWS sellers. Salesforce and AWS co-sell together today; ISVs will have the opportunity to tap into even greater market exposure and sales support. It's a natural progression for these sellers to collaborate with the ISV ecosystem sellers positioning custom Salesforce apps built on Hyperforce for our joint, mutual customers. Through listing on AWS Marketplace and joining the AWS Partner Network, ISVs can align their opportunities with AWS and Salesforce sellers.

Co-Selling Benefits: Gain advantage by aligning with Salesforce and AWS co-selling strategies.

GTM Incentives: Get access to incentives and co-marketing opportunities, aimed at amplifying your ISV offering on AWS Marketplace.

By leveraging this partnership, ISVs can strategically position themselves in the Salesforce ecosystem and AWS Marketplace, driving growth and visibility.

Salesforce's new program with AWS opens doors for ISVs to expand their market presence and access new revenue streams. For ISVs looking to scale their business and maximize reach, leveraging this program creates a competitive edge and accelerated growth opportunities.

Learn More About the AWS Marketplace Fast Track for Salesforce ISVs

Here's how Salesforce ISVs can expand their go-to-market by running on Hyperforce and listing on AWS Marketplace.

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Brian LandsmanExecutive Vice President, Global Business Development & Technology Partnerships

I am the Executive Vice President of Global Business Development and Technology Partnerships at Salesforce. I'm responsible for Salesforce's Corporate and Product Business Development teams, its Global Strategic Partnerships team, and its technology partner ecosystem that includes over 6,000 ISV... Read More and AppExchange partners worldwide. Under my leadership, these organizations develop partnerships that extend and deliver Salesforce's product offerings and help the company access new markets and channels.

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