From e commerce to in store retail

Despite the persistent growth of e-commerce, the vast majority of retail transactions, over 80% in fact, still occur in brick-and-mortar stores, according to eMarketer. In-store browsing remains a primary avenue for consumers to encounter new brands and products, underlining the importance of adeptly navigating the retail environment for product advancement.

In this eMarketer webinar, Ani Fonte (Head of Business & Brand Leadership, Betty, a Quad company) illuminates the data-driven strategy behind the launch of Heckova! premium dog food and the brand's path to retail. Aimed at empowering direct-to-consumer brands to make the strategic leap into stores, tune in to learn ways to amplify your presence on-shelf and create customer loyalty.