Deepening our Agency Partnerships with Reddit’s New Partner Badging Program

As we continue to grow our base of Reddit advertisers, we're committed to ensuring that everyone has all of the tools and resources at their fingertips to maximize their Reddit investment. Today, we're introducing Reddit's Official Partner Badging Program, a program for agency partners to earn exclusive badges on their path of becoming Reddit certified experts. Reddit Ads Formula initially launched in June 2022 and then in October 2023 we launched a second module, the "Boost 2.0 Certification Program." This new program is rolling out as a pilot, but we've already seen partners such as Just Global, Aleph, Omni Advertising, GroupM, Tinuiti, BVK, Furman Roth, and InHouse Agency dive in and continue deepening their knowledge of Reddit Ads.

Badge up and join the conversation

As part of the Partner Badging Program, we've customized different badges for each type of partner based on what Reddit Ads Formula certifications they've acquired and their overall investment. Certified Sales Partners who meet one of these requirements will receive a shareable digital badge. Those who meet both of the requirements will be designated as a "Certified Sales Gold Partner," and be featured on our Reddit for Business website.

Reddit Certified Sales and Gold Partners will also be granted exclusive offerings, including:

• Early access to new Reddit Ads Formula certifications, personalized learning paths, and exclusive resources such as bespoke insights, webinars, and ads product trainings to better optimize their advertising strategies
• Elevated customer service from experts who provide customized solutions tailored to each agency's needs
• Exclusive recognition for partner's badging efforts: featuring in our email newsletters, social media channels, and the Reddit for Business website

"Many partners recognize the unique value Reddit brings to their clients' campaigns and want to further develop their expertise on the platform," said Jim Squires, Reddit's EVP of Business Marketing and Growth. "Partner Badges allow agencies to highlight their capabilities and better support their clients, particularly benefiting small businesses that often lack the resources available to larger brands."

Tracking our success to date

While it's still early days, the Reddit Ads Formula certification is already proving highly beneficial for our clients. In June, we hosted an exclusive partner webinar, and 92% of our attendees reported a clearer understanding of using Reddit in their marketing strategies. They found the content allowed them to better leverage Reddit's ad solutions, increasing their likelihood of creating new campaigns. Specifically, certified SMBs were 23% more likely to run multiple campaigns and increased their spending by an average of 88% within 2 months, compared to those who weren't certified.

Gillian Collison, Global Head of Social, GroupM: "Reddit Ads Formula has been enormously beneficial to the ongoing development of our GroupM teams. Reddit has accelerated their advertising suite of products significantly over the last 18 months and we want to ensure our activation teams are at the forefront of this innovation and unlocking new thinking for our clients. That's where Reddit Ads Formula came in. The course content was exceptionally well-structured, providing in-depth insights into Reddit's unique advertising ecosystem. From understanding subreddit dynamics to crafting engaging ad creatives, every aspect was covered comprehensively."

Carson Maddocks, Digital Technologies Manager at Omni Advertising: "Overall, our experience with Reddit Ads Formula has been excellent. The sales and support teams are amazing, and we truly appreciate how the platform keeps improving. Our reps even keep us updated on new developments, which is a refreshing change from other platforms."

Madison Tenneson, Paid Social Senior Specialist at Tinuiti: "Tinuiti's engagement with the Reddit Ads Formula program has been transformative, offering unparalleled insights and advanced training that have revolutionized our campaign strategies. This initiative has greatly enhanced our understanding of Reddit's distinct audience, empowering myself and others to drive superior results and set new industry standards for our clients."

To learn more about Reddit's Partner Badging Program, visit our website. To learn more about advertising options on our platform, contact us.