MUSC - Medical University of South Carolina

24/10/2024 | Press release | Archived content

(October 24, 2024) MUSC Health leader recognized as top global chief digital officer

CHARLESTON, S.C. (Oct. 23, 2024) - HotTopics, a company that brings together C-suite leaders from across the globe, has named MUSC Health Chief Digital Transformation Officer Crystal Broj a 2024 Global Chief Digital Officer 100 Award winner. The award recognizes leaders who are driving innovation and making significant changes in their industries.

"For my team, this is huge. It validates the hard work they've been putting in day after day. It reminds everyone that our work is being recognized globally, not just internally. This award will give my team an extra boost of pride and motivation" said Broj. "At MUSC, we're not just keeping up with health care changes, we're leading them."

Accomplishments under Broj's leadership include:

Emily, the MUSC Voice Bot - Assisting Patients 24/7: Emily, the innovative voice-enabled digital assistant, supports patients by verifying appointment information, allowing them to cancel appointments and soon enabling rescheduling. With round-the-clock service and a 4.3/5 patient satisfaction rating, Emily enhances access to healthcare services at any time.

More than 2,000 Spanish-language encounters: By offering registration services in Spanish, MUSC ensures that language is not a barrier to health care access, empowering Spanish-speaking patients to engage in their health journey with confidence. These reflect MUSC's commitment to health equity and providing inclusive, culturally appropriate care for all patients.

1,830 self-scheduled mammograms: Offering patients the ability to self-schedule, especially for crucial screenings like mammograms, puts control in the hands of patients and aligns with MUSC's mission to enhance patient autonomy. With 1,830 self-scheduled mammograms and 126 abnormal results detected, this initiative directly impacts early detection of breast cancer, which is vital for successful outcomes and closing care gaps. Patients also did not have to call for appointments during business hours, but instead could schedule at their convenience. The first night MUSC offered this, more than 100 women scheduled after 7 p.m. and before 7 a.m.

Pre-registration from home: There are 110,000 visit reminders every month with a 97% satisfaction rate that showcases the impact of streamlining this process. Pre-registration in the patient's own language gives them the comfort and convenience of completing this step without time pressure. This not only improves the patient experience but also increases operational efficiency for the clinic staff, reducing wait times and enhancing the flow of appointments.

The HotTopics Global C-Suite Awards celebrate exceptional business and technology executives who are at the forefront of digital transformation and innovation worldwide. Nominated by a global community of 18,000 executives and selected by an independent panel of judges, these awards highlight the very best in leadership across the globe.

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About MUSC

Founded in 1824 in Charleston, MUSC is the state's only comprehensive academic health system, with a mission to preserve and optimize human life in South Carolina through education, research and patient care. Each year, MUSC educates over 3,100 students in six colleges and trains 950+ residents and fellows across its health system. MUSC leads the state in federal and National Institutes of Health and research funding. For information on our academic programs, visit musc.edu.

As the health care system of the Medical University of South Carolina, MUSC Health is dedicated to delivering the highest-quality and safest patient care while educating and training generations of outstanding health care providers and leaders to serve the people of South Carolina and beyond. In 2024, for the 10th consecutive year, U.S. News & World Report named MUSC Health University Medical Center in Charleston the No. 1 hospital in South Carolina. To learn more about clinical patient services, visit muschealth.org.

MUSC has a total enterprise annual operating budget of $7.1 billion. The 31,000 MUSC members include world-class faculty, physicians, specialty providers, scientists, contract employees, affiliates and care team members who deliver groundbreaking education, research, and patient care.