Kellanova Company

19/08/2024 | Press release | Distributed by Public on 19/08/2024 13:09

POP-TARTS® AND NOTHING BUNDT CAKES® TEAM UP FOR ‘CRAZY GOOD’ CAKE FLAVOR Aug 19, 2024

New limited-time Bundtlet flavor features baked-in Pop-Tarts® pieces

Pop-Tarts and Nothing Bundt Cakes have joined forces to release a "Crazy Good" new cake flavor: Frosted Strawberry Pop-Tarts. This limited time treat is available Aug. 19 - Sept. 1, at over 600 Nothing Bundt Cakes locations nationwide, showcasing how Pop-Tarts can inspire more than just breakfast.

The Frosted Strawberry Pop-Tarts® Bundtlet is a personal-sized Bundt Cake infused with pieces of Frosted Strawberry Pop-Tarts, topped with Nothing Bundt Cakes' signature cream cheese frosting, confetti sprinkles, and a Frosted Strawberry Pop-Tarts Pastry Bite.

"Pop-Tarts have long been a fan favorite at breakfast and beyond. We are excited to partner with Nothing Bundt Cakes to showcase how the iconic brand doesn't just belong in the toaster -- it can be used to transform menus and provide inspiration for unique concepts," said Michelle Barnes, Director of Commercial Strategy, Kellanova Away From Home. "This unexpected, limited time offering from Nothing Bundt Cakes is sure to delight fans of both brands, while still delivering the great taste consumers know and love."

To sweeten the launch of its newest pop-up flavor, Nothing Bundt Cakes is giving away two tickets to the second annual Pop-Tarts® Bowl, held in Orlando in December. To enter, and for complete sweepstakes rules, click here. Entries will be accepted from Aug. 16-18, and a winner will be announced via Instagram by Aug. 19.

"Our collaboration with Pop-Tarts brings a classic, nostalgic taste to our Bundtlets to create a one-of-a-kind snack," said Claire Jessen, Nothing Bundt Cakes vice president of culinary. "Our crazy good Frosted Strawberry Pop-Tarts flavor is reminiscent of coming home from school hungry and grabbing a satisfying, sweet little treat from the pantry to keep you happy 'til dinner."

Pop-Tarts continues to inspire unique flavor innovations, and this partnership with Nothing Bundt Cakes is just the latest example of how the iconic brand can elevate any treat beyond the toaster.

About Nothing Bundt Cakes

Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation's largest specialty cake company, with more than 600+ franchised and corporate bakeries in 40-plus states and Canada and growing. Bakeries Bring the Joy™ by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand's cupcake-sized Bundt Cakes, personal-sized Bundtlets and 8- and 10-inch Bundt Cakes, plus decorations and gift options for life's "just because" moments and special celebrations. Recently named Yelp's 2023 No. 2 Most Loved Brand, Nothing Bundt Cakes has also earned industry recognition that includes Entrepreneur's Franchise 500 List and Franchise Business Review's Franchise Hall of Fame. For more information about Nothing Bundt Cakes, visit https://www.nothingbundtcakes.com. To learn more about franchising opportunities, visit https://www.nothingbundtcakes.com/franchise-opportunities/.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.