Generative AI in Media Production: Legal considerations for Canadian film and TV producers

In the last two years, the rise of generative artificial intelligence (AI) tools has transformed content creation, offering media producers unprecedented opportunities to innovate. However, these advancements come with a complex array of legal, moral and practical considerations that cannot be overlooked. The Canadian Media Producers Association (CMPA) recognizes the pressing need for guidance in this rapidly evolving landscape, where questions around copyright, data privacy, and ethical and social considerations of AI-generated content are increasingly relevant.

This guide is a must-read for media producers and their business and legal affairs departments, offering insights into the key issues surrounding AI use in content creation, such as the ownership of AI-generated content, compliance with data protection laws, managing ethical risks, and understanding union and guild requirements. While not a substitute for legal advice or prescriptive guidance on the use of AI, it provides essential considerations and risk mitigation strategies to help navigate the complexities of AI in media production. As AI technologies and regulations continue to evolve, updates may be required to reflect the latest developments and industry practices.

The CMPA is the national advocacy organization for independent producers, representing hundreds of companies engaged in the development, production, and distribution of English-language content made for television, cinema, and digital media channels. For more than 75 years, the CMPA has worked to promote the continued success of the Canadian production sector and to ensure a bright future for the diverse content made by our members for both domestic and international audiences, please visit their website at cmpa.ca.

Read the full guide here.