Pringles Partners with Movember for Fifth Year to Support Mental Wellbeing Nov 1, 2024

At Kellanova, we believe in the power of connection and creating #BetterDays for everyone. Since 2020, Pringles® has proudly partnered with Movember, a leading charity changing the face of men's health, to raise money for this important cause and encourage open conversations about the issues that affect men.

Pringles' partnership with Movember is rooted in the belief that "popping in on friends"-whether for a quick chat or a deeper conversation-can have a positive impact on mental health. By encouraging these interactions, we're dedicated to creating a world where everyone has the support that they need to lead a happier, healthier life.

Ways Our Regional Teams Get Involved

Over the past four years, we've raised nearly $2.3 million and these funds have gone towards various Movember initiatives and unique projects like Pringles' Movember Conversations tool. The tool is available to anyone needing guidance on navigating mental health discussions and is a powerful example of how our collective efforts are making a difference in people's lives.

Additionally, our regional teams have stepped up in the following ways to champion mental wellbeing:

• Europe: Our European teams wowed us with their creativity, hosting "MOscars" film screenings and fundraising events that drove awareness and support across the continent.
• United Kingdom: Our Pringles "Scan My Mo" campaign led to over 127,000 meaningful conversations and raised awareness across major retailers like ASDA and Tesco, with 2,700 displays showcasing our commitment.
• Australia & New Zealand: We raised $182,000 with their "Shave Down" event, sparking mental health conversations and leading innovative workshops and activities.
• North America: Our U.S. partnership with OpTic Gaming engaged over 25,000 gamers and raised $216,000, while Canada raised CAD 125,000 and launched the successful "I'm Fine" social game.

This Year's Global Fundraising Initiative

As we celebrate five years of partnership between Pringles and Movember this year, our goal is to continue building awareness and raising money through engaging programs for our employees around the world.

Starting November 19, Kellanova employees will participate in a virtual global relay called Run With The Sun. The relay will begin in Australia, with a virtual baton travelling west across Asia and Europe and concluding in the America's.

Additionally, beginning November 19, our local offices will host 90-minute 'Speakeasies' to spark conversations about mental wellbeing in collaboration with Movember professionals.

Ways You Can Support Movember

You can make a meaningful impact on this important cause in the following ways:

• Donate Today: Every donation helps to create a bigger impact. Join us in making a donation today, here.
• Need Support? Check out the Pringles x Movember Conversations tool for tips on how to have meaningful conversations about mental health.

This program is just one of the many ways our iconic brands are helping to create a place at the table for everyone through Kellanova's Better Days® Promise.

Together, we've seen the incredible impact we can make. We're focused on building on our successes to make 2024 a year of generosity, connection, and positive change.