NIKE, Inc. Continues to Energize Youth Fandom with Latest Fortnite Integration

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NIKE, Inc. Continues to Energize Youth Fandom with Latest Fortnite Integration

• November 20, 2024
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What to know

• NIKE, Inc. is a launch partner for "Kicks" in Fortnite, a new footwear cosmetic launching November 21.
• This effort builds on recent Nike and Jordan Brand gaming initiatives that continue to bring energy to a new generation of athletes* and fans by meeting them where they are.
• The integration marks the latest effort to celebrate sport in video gaming through competition, fandom and self-expression, debuting new products and experiences that speak directly to a new generation of gamers, athletes* and fans.
  

NIKE, Inc. is energizing a new generation of athletes* and fans by bringing Nike and Jordan Brand to franchises and platforms fans love.

Nike and Jordan Brand are teaming up with leading industry partner Epic Games as a launch partner for "Kicks," a new footwear cosmetic within Fortnite.

The initial lineup of Kicks, arriving in-game November 21, will allow Fortnite players to customize their "Outfits" with iconic Nike and Jordan Brand footwear, along with Fortnite originals, taking self-expression to the next level.

Gamers, athletes* and fans can keep tabs on all of Nike's gaming news, products and events by visiting .SWOOSH and following the @dotSWOOSH social handle on Instagram or X.

*If you have a body, you are an athlete.