Bilt Rewards obtient un financement additionnel de 150 M$, mené par Croissance audacieuse RREO

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1 août 2024 · lecture de 3 min

Vanderbilt Endowment and University of Illinois endowment also participate in the round alongside existing investors

NEW YORK - Bilt Rewards, the nation's largest loyalty program for home and neighborhood, today announced it has raised an additional $150 million in funding. The investment round was led by Teachers' Venture Growth (TVG), the late-stage venture and growth investment arm of Ontario Teachers' Pension Plan, with participation from existing investors and new endowments including Vanderbilt University and the University of Illinois. This latest round comes just months after Bilt's $200 million raise in January, which valued the company at $3.1 billion.

Continued Rapid Growth

Since the January announcement, Bilt has experienced remarkable growth across multiple facets of its business. The company's platform spend has surged to over $30 billion annually, representing a significant increase from January. This growth has been driven by the expansion of Bilt's resident loyalty program, which has extended its reach to more apartment buildings and ventured into the condominium & HOA market. Simultaneously, the neighborhood loyalty program has seen significant expansion, now encompassing over 21,000 restaurants and 3,500 fitness studios.

Building on Strong Foundations

The January funding round, led by General Catalyst and Eldridge, brought significant additions to Bilt's leadership structure. Ken Chenault, former American Express CEO, was appointed as company chairman, while NFL Commissioner Roger Goodell joined as an independent director. These additions have further strengthened Bilt's strategic position in the market.

Ken Chenault, Chairman of Bilt, commented on the company's trajectory: "In January, we recognized Bilt's unique capture of loyalty in the previously untapped rental payments space. Today, Bilt is rapidly becoming the leading platform for driving neighborhood commerce. By connecting residents, property owners, and local businesses, we're creating a powerful ecosystem that benefits all parties involved."

Expanding the Ecosystem

Bilt's resident loyalty program continues to evolve, helping properties collect on-time rent payments, offer tailored benefits to residents, and generate new revenue from local spend at partner merchants. Rent represents the single largest expense for most Americans, and the Bilt platform allows consumers to earn rewards from this expense. Complementing this, the neighborhood loyalty program enables merchants to drive more business from local customers and acquire new customers as people move into the area. The platform facilitates rewards when residents spend at partner merchants and gives merchants the ability to run targeted benefits and campaigns, creating a win-win situation for all participants.

Rick Prostko, Senior Managing Director at Teachers' Venture Growth, stated: "BILT Rewards has created a unique loyalty program to empower renters. We've seen the positive reaction from both customers and all those involved as part of their ecosystem. We are excited about the opportunity to work with Ankur and the full management team and find ways to support them as a value-add partner."

Sebastien Silvestri, CEO of Daniel Boulud's DineX restaurant group, shared his enthusiasm: "I'm thrilled about Bilt's neighborhood loyalty program. Local customers are the lifeblood of our industry, and Bilt offers an incredibly unique way to connect us with residents in our area. This program not only introduces our restaurants to new local patrons but also helps us build lasting loyalty. The ability to offer targeted benefits and seamless payment options through Bilt's platform is revolutionizing how we engage with our community. It's not just a rewards program; it's a powerful tool for fostering strong, lasting relationships between restaurants and the neighborhoods we serve."

Looking Ahead

Bilt Rewards continues to scale its resident loyalty program, now partnering with seven of the ten largest multifamily owners in the country. The company is expanding to single-family homes and condominiums, with plans to include mortgage payments later this year and will be using the new capital to further expand its neighborhood loyalty program with merchants across the country.

Ankur Jain, CEO of Bilt Rewards, commented: "This funding accelerates our vision of rewarding Americans for how they live and spend in their communities. We're rapidly growing our neighborhood loyalty program, expanding into essential categories like healthcare, gas, and groceries. With members in all 50 states, we're building a comprehensive platform that benefits residents, property owners, and local businesses across the country."

For more information about Bilt Rewards, visit www.biltrewards.com.