City Council votes to approve sign code amendments applicable to the Rose Quarter Entertainment sign district

News Article

Amendments will allow more flexibility for different sizes and types of signs, similar to other new and remodeled arena facilities.

On Wednesday, Nov. 13th, the City Council voted to amend the Sign Code (Title 32) to allow an increase in the amount and variety of signage associated with the area around the Moda Center. These amendments came out of updates to the agreements between the City and Rip City Management to provide opportunities to further activate the Rose Garden entertainment complex, including the outdoor plazas, to provide enhanced visitor experiences.

A public hearing was held on October 30 to consider the recommended amendments to the Sign Code, most of which were land use recommendations from the Planning Commission. As part of the hearing, the Council considered an amendment proposed by the Mayor's office to further expand the allowed size of individual signs that face and are in close proximity to the Interstate 5 corridor. After considering testimony, the Council accepted the amendment, closed the record and passed the project to a second reading on November 13 for passage of Ordinance No. 191959. The approved amendments will become effective on March 1, 2025.

Background

The Rose Quarter Sign Code Project amends Title 32, Signs and Related Regulations, of the City Code (also known as the Sign Code) to provide greater allowances and flexibility for large, elevated signs within the newly designated area called the Rose Quarter Entertainment Sign District.

These changes are the result of an updated agreement between Portland's Spectator Venues office, which oversees City-owned venues, and Rip City Management, which operates the Moda Center and Veterans Memorial Coliseum for the City. The amendments recognize the changes in major event entertainment areas, which provide more interactive activities both within and outside of the buildings. The amendments also address updated sign technology, including digital and other changing image signs, especially in larger areas where the public gather.