Quarterly Report for Quarter Ending September 30, 2024 (Form 10-Q)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2024or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________to _________

001-32522

Commission file number

China Foods Holdings Ltd.

(Exact name of registrant as specified in its charter)

Delaware		84-1735478
State or other jurisdiction of incorporation or organization		(I.R.S. Employer Identification No.)
Room 2301A, China Resources Building,
26 Harbour Road,
Wanchai, Hong Kong		0000
(Address of principal executive offices)		(Zip Code)

(852) 3618-8608

Registrant's telephone number, including area code

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes☒ No ☐

Indicate by check mark whether the registrant has submitted electronically on its corporate Web site, if any, every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant's most recently completed second fiscal quarter. The Registrant's shares were last sold at a price of $0.77 per share. Although the Registrant's stock has very few trades and limited volume, based on the last sales price of $0.77 shares held by non-affiliates would have a market value of $482,257.93.

As of November 14, 2024, the Registrant had 20,252,309shares of common stock issued and outstanding.

No documents are incorporated into the text by reference.

Table of Contents

		Page
		No.
	PART I - FINANCIAL INFORMATION
Item 1.	Unaudited Condensed Consolidated Financial Statements	3
	Notes to Unaudited Condensed Consolidated Financial Statements	7
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	21
Item 3.	Quantitative and Qualitative Disclosures about Market Risk	25
Item 4.	Controls and Procedures	25
	PART II - OTHER INFORMATION
Item 1.	Legal Proceedings	26
Item 1A.	Risk Factors	26
Item 2.	Unregistered Sales of Equity Securities and Proceeds	26
Item 3.	Defaults Upon Senior Securities	26
Item 4.	Mine Safety Disclosure	26
Item 5.	Other Information	26
Item 6.	Exhibits	26
SIGNATURES	27

PART I - FINANCIAL INFORMATION

Item 1. Financial Statements

China Foods Holdings Ltd.

Unaudited Condensed Consolidated Balance Sheets

(Currency expressed in United States Dollars ("US$"), except for number of shares)

		September 30, 2024			December 31, 2023
		(Unaudited)			(Audited)
ASSETS
Current Assets
Cash and cash equivalents		$	65,565			$	174,877
Accounts receivable, net			-				38,831
Prepayments, deposits and other receivables			77,347				66,817
Right-of-use assets, net			36,531				20,796
Inventories, net			70,530				48,282
Income tax receivable			1,225				-
Total Current Assets			251,198				349,603
Non-Current Assets
Plant and equipment, net			16,859				12,981
Intangible assets, net			2,259				2,597
Total Non-Current Assets			19,118				15,578
TOTAL ASSETS		$	270,316			$	365,181
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Accounts payable		$	34,276			$	-
Accrued liabilities and other payables		96,927			93,395
Customer deposits			141,190				68,885
Lease liabilities			36,879				21,038
Amount due to a director			293,703				232,344
Amount due to related parties			363,103				320,315
Income tax payable			-				20,019
Total Current Liabilities			966,078				755,996
Stockholders' (Deficit) Equity
Common stock $0.0001par value, 100,000,000shares authorized, 20,252,309and 20,252,309shares issued and outstanding as of September 30, 2024 and December 31, 2023, respectively			2,025				2,025
Additional paid-in capital			1,290,355				1,290,355
Accumulated other comprehensive loss			(15,037	)			(7,222	)
Accumulated deficit			(1,973,105	)			(1,675,973	)
Total Stockholders' Deficit			(695,762	)			(390,815	)
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY		$	270,316			$	365,181

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

China Foods Holdings Ltd.

Unaudited Condensed Consolidated Statements of Operations and Comprehensive Loss

(Currency expressed in United States Dollars ("US$"), except for number of shares)

(Unaudited)

		Three Months Ended September 30,			Nine Months Ended September 30,
		2024			2023			2024			2023
Revenue, net			22,403				5,293				50,020				24,338
Cost of revenue			(21,088	)			(1,619	)			(28,529	)			(12,654	)
Gross profit			1,315				3,674				21,491				11,684
Operating expenses:
Selling and distribution expenses			1,111				248				6,110				3,506
General and administrative expenses			110,873				116,990				312,344				363,907
Total operating expenses			111,984				117,238				318,454				367,413
Loss from operation			(110,669	)			(113,564	)			(296,963	)			(355,729	)
Other Income:
Interest income			24				4				311				250
Sundry income			15				9				355				345
Total other income			39				13				666				595
Loss before income tax			(110,630	)			(113,551	)			(296,297	)			(355,134	)
Income tax expense			(16,543	)			-				(835	)			-
NET LOSS			(127,173	)			(113,551	)			(297,132	)			(355,134	)
Other comprehensive loss:
Foreign currency adjustment loss			(4,912	)			23				(7,815	)			(4,057	)
Comprehensive loss			(132,085	)			(113,528	)			(304,947	)			(359,191	)
Net loss per common share
Basic and diluted		$	(0.01	)		$	(0.01	)		$	(0.01	)		$	(0.01	)
Weighted average number of common share
Basic and diluted			20,252,309				20,252,309				20,252,309				20,252,309

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

China Foods Holdings Ltd.

Unaudited Condensed Consolidated Statements of Changes in Shareholders' (Deficit) Equity

(Currency expressed in United States Dollars ("US$"), except for number of shares)

		For the three and nine months ended September 30, 2024
														Accumulated
								Additional						other			Total
		Common Stock			paid-in			Accumulated			comprehensive			stockholders'
		Share			Amount			capital			deficit			loss			deficit
					$			$			$			$			$
Balance at January 1, 2024			20,252,309				2,025				1,290,355				(1,675,973	)			(7,222	)			(390,815	)
Net loss for the period			-				-				-				(61,661	)			-				(61,661	)
Foreign currency translation adjustment			-				-				-				-				(2,661	)			(2,661	)
Balance at March 31, 2024			20,252,309				2,025				1,290,355				(1,737,634	)			(9,883	)			(455,137	)
Net loss for the period			-				-				-				(108,298	)			-				(108,298	)
Foreign currency translation adjustment			-				-				-				-				(242	)			(242	)
Balance at June 30, 2024			20,252,309				2,025				1,290,355				(1,845,932	)			(10,125	)			(563,677	)
Net loss for the period			-				-				-				(127,173	)			-				(127,173	)
Foreign currency translation adjustment			-				-				-				-				(4,912	)			(4,912	)
Balance at September 30, 2024			20,252,309				2,025				1,290,355				(1,973,105	)			(15,037	)			(695,762	)

		For the three and nine months ended September 30, 2023
														Accumulated
								Additional						other			Total
		Common Stock			paid-in			Accumulated			comprehensive			stockholders'
		Share			Amount			capital			deficit			loss			deficit
					$			$			$			$			$
Balance at January 1, 2023			20,252,309				2,025				1,290,355				(1,272,273	)			(2,678	)			17,429
Net loss for the period			-				-				-				(107,871	)			-				(107,871	)
Foreign currency translation adjustment			-				-				-				-				(227	)			(227	)
Balance at March 31, 2023			20,252,309				2,025				1,290,355				(1,380,144	)			(2,905	)			(90,669	)
Net loss for the period			-				-				-				(133,712	)			-				(133,712	)
Foreign currency translation adjustment			-				-				-				-				(3,853	)			(3,853	)
Balance at June 30, 2023			20,252,309				2,025				1,290,355				(1,513,856	)			(6,758	)			(228,234	)
Net loss for the period			-				-				-				(113,551	)			-				(113,551	)
Foreign currency translation adjustment			-				-				-				-				23				23
Balance at September 30, 2023			20,252,309				2,025				1,290,355				(1,627,407	)			(6,735	)			(341,762	)

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

China Foods Holdings Ltd.

Unaudited Condensed Consolidated Statements of Cash Flows

(Currency expressed in United States Dollars ("US$"))

		Nine months ended September 30,
		2024			2023
Cash flows from operating activities:
Net loss		$	(297,132	)		$	(355,134	)
Adjustments to reconcile net loss to net cash used in operating activities
Depreciation of plant and equipment			194				37,341
Amortization of intangible assets			233				359
Non-cash lease expense			38,963				36,910
		(257,742	)			(280,524	)
Change in operating assets and liabilities:
Accounts receivables			38,831				13
Prepayments, deposits and other receivables			(10,530	)			12,917
Inventories			(22,248	)			19,350
Accounts payable			34,276				(6,615	)
Accrued liabilities and other payables			3,532				63,664
Customer deposits			72,305				(6,854	)
Lease liabilities			(38,858	)			(37,427	)
Income tax payable			(21,244	)			(39	)
Net cash used in operating activities			(201,678	)			(235,515	)
Cash flows from investing activities:
Purchase of plant and equipment			(4,169	)			(743	)
Net cash used in investing activities			(4,169	)			(743	)
Cash flows from financing activities:
Advance from a director and related parties			104,147				14,606
Net cash provided by financing activities			104,147				14,606
Foreign currency translation adjustment			(7,612	)			(2,611	)
Net change in cash and cash equivalents			(109,312	)			(224,263	)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD			174,877				381,709
CASH AND CASH EQUIVALENTS, END OF PERIOD		$	65,565			$	157,446
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for interest		$	-			$	-
Cash paid for income taxes		$	-			$	-

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

China Foods Holdings Ltd.

Notes to Unaudited Condensed Consolidated Financial Statements

(Currency expressed in United States Dollars ("US$"), except for number of shares)

NOTE 1 - NATURE OF OPERATIONS

China Foods Holdings Ltd. (the "Company" or "CFOO") was incorporated in Delaware on January 10, 2019.

The Company is a health and wellness company that develops, markets, promotes and distributes a variety of customized health and wellness care products and services, including supplements, healthy snacks, meal replacements, skincare products, and nutritional consultation services to consumers in China. The Company works with certain licensed healthcare food factories to develop and manufacture products and services that are distributed conventionally through sales agents and also through a network of e-commerce and social media platforms.

Due to the impact of the COVID-19 pandemic in the healthcare industry, the Company also offered a new line of high-end wine products in our online and offline sales platform, to diversify the market demand and customer needs.

The following table depicts the description of the Company's subsidiaries:

Name		Place of incorporation and kind of legal entity		Principal activities		Particulars of registered paid up share capital		Effective interest held
Elite Creation Group Limited		BVI, a limited liability company		Investment holding		50,000issued shares of US$1each			100	%
Alpha Wellness (HK) Limited		Hong Kong, a limited liability company		Investment holding		300,000issued shares for HK$300,000			100	%
Guangzhou Xiao Xiang Health Industry Company Limited		The PRC, a limited liability company		Sales of healthcare products and sales of wine		RMB 9,000,000			100	%

The Company and its subsidiaries are hereinafter referred to as (the "Company").

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation and consolidation

The accompanying unaudited condensed consolidated financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States ("GAAP") for interim financial reporting, and in accordance with instructions for Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, the unaudited condensed consolidated financial statements contained in this report reflect all adjustments that are normal and recurring in nature and considered necessary for a fair presentation of the financial position and the results of operations for the interim periods presented. The year-end balance sheet data was derived from audited financial statements but does not include all disclosures required by GAAP. The results of operations for the interim period are not necessarily indicative of the results expected for the full year. These unaudited condensed consolidated financial statements, footnote disclosures and other information should be read in conjunction with the financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2023 filed on April 16, 2024.

The unaudited condensed consolidated financial statements are presented in US Dollars and include the accounts of the Company and its subsidiaries. All significant inter-company accounts and transactions have been eliminated in consolidation.

Use of estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Significant areas for which management uses estimates include:

●	revenue recognition at point in time and over time;
●	sales returns at point in time and allowances;
●	inventory;
●	estimated lives for tangible and intangible assets; and
●	income tax valuation allowances

These estimates require the use of judgment as future events and the effect of these events cannot be predicted with certainty. The estimates will change as new events occur, as more experience is acquired and as more information is obtained. We evaluate and update our assumptions and estimates on an ongoing basis and we may consult outside experts to assist as considered necessary.

Cash and cash equivalents

Cash and cash equivalents are carried at cost and represent cash on hand, demand deposits placed with banks or other financial institutions and all highly liquid investments with an original maturity of three months or less as of the purchase date of such investments.

Accounts receivable

Accounts receivable are recorded at the invoiced amount and do not bear interest, which are due within contractual payment terms, generally 30 to 90 days from completion of service. Credit is extended based on evaluation of a customer's financial condition, the customer credit-worthiness and their payment history. Accounts receivable outstanding longer than the contractual payment terms are considered past due. Past due balances over 90 days and over a specified amount are reviewed individually for collectability. At the end of fiscal year, the Company specifically evaluates individual customer's financial condition, credit history, and the current economic conditions to monitor the progress of the collection of accounts receivables. The Company will consider the allowance for doubtful accounts for any estimated losses resulting from the inability of its customers to make required payments. For the receivables that are past due or not being paid according to payment terms, the appropriate actions are taken to exhaust all means of collection, including seeking legal resolution in a court of law. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance-sheet credit exposure related to its customers. As of September 30, 2024 and December 31, 2023, there was noallowance for doubtful accounts.

Allowance for Expected Credit Losses

In accordance with ASC Topic 326, "Credit Losses - Measurement of Credit Losses on Financial Instruments" (ASC 326), the Company utilizes the current expected credit losses ("CECL") model to determine an allowance that reflects its best estimate of the expected credit losses on accounts receivable, prepayments, deposits and other receivables which is recorded as a liability to offset the receivables. The CECL model is prepared after considering historical experience, current conditions, and reasonable and supportable economic forecasts to estimate expected credit losses. Accounts receivable, prepayments, deposits and other receivables are written off when deemed uncollectible. Recoveries of receivables previously written off are recorded as a reduction of bad debt expense.

As of September 30, 2024 and December 31, 2023, there was noallowance for expected credit losses.

Inventories

Inventories are stated at the lower of cost or market value (net realizable value), cost being determined on a first-in-first-out method. Costs include material and manufacturing overhead costs. The Company provides inventory allowances based on excess and obsolete inventories determined principally by customer demand. As of September 30, 2024 and December 31, 2023, the Company did not record an allowance for obsolete inventories, nor have there been any write-offs.

Plant and equipment

Plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses, if any. Depreciation is calculated on the straight-line basis over the following expected useful lives from the date on which they become fully operational and after taking into account their estimated residual values:

		Expected useful lives		Residual value
Furniture, fixture and equipment		3years			5	%
Motor vehicle		3.33to 4years			5	%
Leasehold improvement		2years			5	%

Expenditures for repairs and maintenance are expensed as incurred. When assets have been retired or sold, the cost and related accumulated depreciation are removed from the accounts and any resulting gain or loss is recognized in the results of operations.

Depreciation expense for the three and nine months ended September 30, 2024 were $138and $194, respectively, and for the three and nine months ended September 30, 2023 were $8,830and $37,341, respectively.

Intangible assets

Intangible assets represented trademarks of their products and are stated at cost less accumulated amortization and any recognized impairment loss.

Amortization is provided over the term of their registrations on a straight-line basis, which is 10 years and will expire in 2028.

Amortization expense for the three and nine months ended September 30, 2024 were $116and $233, respectively, and for the three and nine months ended September 30, 2023 were $116and $359, respectively.

Impairment of long-lived assets

In accordance with the provisions of Accounting Standards Codification ("ASC") Topic 360, "Impairment or Disposal of Long-Lived Assets", all long-lived assets such as plant and equipment, as well as intangible assets held and used by the Company are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is evaluated by a comparison of the carrying amount of an asset to its estimated future undiscounted cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amounts of the assets exceed the fair value of the assets. There has been no impairment charge for the periods presented.

Revenue recognition

The Company adopted ASC 606 - "Revenue from Contracts with Customers" ("ASC Topic 606"). Under ASC Topic 606, a performance obligation is a promise within a contract to transfer a distinct good or service, or a series of distinct goods and services, to a customer. Revenue is recognized when performance obligations are satisfied and the customer obtains control of promised goods or services. The amount of revenue recognized reflects the consideration to which the Company expects to be entitled to receive in exchange for goods or services. Under the standard, a contract's transaction price is allocated to each distinct performance obligation. To determine revenue recognition for arrangements that the Company determines are within the scope of ASC Topic 606, the Company performs the following five steps:

	●	identify the contract with a customer;
	●	identify the performance obligations in the contract;
	●	determine the transaction price;
	●	allocate the transaction price to performance obligations in the contract; and
	●	recognize revenue as the performance obligation is satisfied.

Currently, the Company operates two business segments.

Healthcare Business mainly provides health consulting advisory services and healthcare and wellness products to the customers.

Revenue is earned from the rendering of health consulting advisory services to the customers. The Company recognizes services revenue over the period in which such services are performed. Amounts expected to be recognized as revenue within the 12 months following the balance sheet date are classified as current portion of deferred revenue in the accompanying consolidated balance sheets. Amounts not expected to be recognized as revenue within the 12 months following the balance sheet date are classified as deferred revenue, net of current portion.

The sale and distribution of the healthcare products, such as (i) Nutrition Catering (ii) Special Health Food (iii) Health Supplement and (iv) Skincare, is the only performance obligation under the fixed-fee arrangements. Revenue is recognized from the sale of their healthcare products upon delivery to the customers, whereas the title and risk of loss are fully transferred to the customers. The Company records its revenues, net of value added taxes ("VAT") on the majority of the products at the rate of 17% on the invoiced value of sales. The cost, such as shipping cost and material cost, is recognized when the product delivered to the customers. The Company records its cost including taxes.

Wine Business mainly provides wine products to the customers, with a right to return. The Company acts as the principal in substantially all of its customer arrangements and as such, generally records revenues on a gross basis. Revenues exclude any taxes that the Company collects from customers and remits to tax authorities. Revenue is recognized from the sale of wine products upon delivery to the customers, whereas the title and risk of loss are fully transferred to the customers. The Company records its revenues, net of value added taxes ("VAT") on the majority of the products at the rate of 17% on the invoiced value of sales. The revenues are presented net of sales returns and discounts. The Company recorded noproduct sales returns for the nine months ended September 30, 2024 and 2023. The cost, such as shipping cost and material cost, is recognized when the product delivered to the customers. The Company records its cost including taxes.

Disaggregation of Revenue

The following table provides information about disaggregated revenue from customers into the nature of the products and services, and geographic regions, and includes a reconciliation of the disaggregated revenue with reportable segments.

		Three Months Ended September 30,			Nine Months Ended September 30,
		2024			2023			2024			2023
Sales of healthcare products		$	250			$	2,597			$	3,378			$	3,367
Sales of wine products			22,153				2,696				46,642				20,971
TOTAL		$	22,403			$	5,293			$	50,020			$	24,338

Income taxes

The Company adopted the ASC Topic 740, "Income Taxes" ("ASC Topic 740") provisions of paragraph 740-10-25-13, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the condensed consolidated financial statements. Under paragraph 740-10-25-13, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed consolidated financial statements from such a position should be measured based on the largest benefit that has a greater than fifty percent (50%) likelihood of being realized upon ultimate settlement. Paragraph 740-10-25-13 also provides guidance on de-recognition, classification, interest and penalties on income taxes, accounting in interim periods and requires increased disclosures. The Company had no material adjustments to its liabilities for unrecognized income tax benefits according to the provisions of paragraph 740-10-25-13.

The estimated future tax effects of temporary differences between the tax basis of assets and liabilities are reported in the accompanying balance sheets, as well as tax credit carry-backs and carry-forwards. The Company periodically reviews the recoverability of deferred tax assets recorded on its balance sheets and provides valuation allowances as management deems necessary.

Foreign currencies translation

Transactions denominated in currencies other than the functional currency are translated into the functional currency at the exchange rates prevailing at the dates of the transaction. Monetary assets and liabilities denominated in currencies other than the functional currency are translated into the functional currency using the applicable exchange rates at the balance sheet dates. The resulting exchange differences are recorded in the unaudited condensed consolidated statement of operations.

The reporting currency of the Company is United States Dollar ("US$") and the accompanying unaudited condensed consolidated financial statements have been expressed in US$. In addition, the Company is operating in Hong Kong SAR and the PRC and maintain its books and record in its local currency, Hong Kong Dollars ("HK$") and Renminbi ("RMB"), which is a functional currency as being the primary currency of the economic environment in which their operations are conducted. In general, for consolidation purposes, assets and liabilities of its subsidiaries whose functional currency is not US$ are translated into US$, in accordance with ASC Topic 830-30, "Translation of Financial Statement", using the exchange rate on the balance sheet date. Revenues and expenses are translated at average rates prevailing during the year. The gains and losses resulting from translation of financial statements of foreign subsidiaries are recorded as a separate component of accumulated other comprehensive income within the statements of changes in shareholders' equity.

Translation of amounts from HK$ and RMB into US$ has been made at the following exchange rates for the nine months ended September 30, 2024 and 2023:

		2024			2023
Period-end HK$:US$ exchange rate			0.12868				0.12767
Period average HK$:US$ exchange rate			0.12803				0.12764
Period-end RMB:US$ exchange rate			0.14264				0.13705
Period average RMB:US$ exchange rate			0.13929				0.14229

Net loss per share

The Company calculates net loss per share in accordance with ASC Topic 260, "Earnings per Share". Basic (loss) income per share is computed by dividing the net (loss) income by the weighted-average number of common shares outstanding during the period. Diluted (loss) income per share is computed similar to basic (loss) income per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common stock equivalents had been issued and if the additional common shares were dilutive. Potential common stocks that have an anti-dilutive effect (i.e. those that increase income per share or decrease loss per share) are excluded from the calculation of diluted earnings per share.

Comprehensive income

ASC Topic 220, "Comprehensive Income", establishes standards for reporting and display of comprehensive income, its components and accumulated balances. Comprehensive income as defined includes all changes in equity during a period from non-owner sources. Accumulated other comprehensive income, as presented in the accompanying condensed consolidated statements of changes in stockholders' equity, consists of changes in unrealized gains and losses on foreign currency translation. This comprehensive income is not included in the computation of income tax expense or benefit.

Leases

The Company adopts the FASB Accounting Standards Update ("ASU") 2016-02 "Leases (Topic 842)." for all periods presented. This standard requires lessees to recognize lease assets ("right of use") and related lease obligations ("lease liabilities") on the balance sheet for leases with terms in excess of 12 months.

The Company determines if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use ("ROU") assets and operating lease liabilities in the consolidated balance sheets. Finance leases are included in finance lease ROU assets and finance lease liabilities in the consolidated balance sheets.

ROU assets represent the Company's right to use an underlying asset for the lease term and lease liabilities represent the Company's obligation to make lease payments arising from the lease. Operating lease and finance lease ROU assets and liabilities are recognized, based on the present value of lease payments over the lease term discounted using the rate implicit in the lease. In cases where the implicit rate is not readily determinable, the Company uses its incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. Lease expense for lease payments is recognized on a straight-line basis over the lease term.

Related parties

The Company follows the ASC Topic 850-10, "Related Party" for the identification of related parties and disclosure of related party transactions.

Pursuant to section 850-10-20 the related parties include a) affiliates of the Company; b) entities for which investments in their equity securities would be required, absent the election of the fair value option under the Fair Value Option Subsection of section 825-10-15, to be accounted for by the equity method by the investing entity; c) trusts for the benefit of employees, such as pension and Income-sharing trusts that are managed by or under the trusteeship of management; d) principal owners of the Company; e) management of the Company; f) other parties with which the Company may deal if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests; and g) other parties that can significantly influence the management or operating policies of the transacting parties or that have an ownership interest in one of the transacting parties and can significantly influence the other to an extent that one or more of the transacting parties might be prevented from fully pursuing its own separate interests.

The financial statements shall include disclosures of material related party transactions, other than compensation arrangements, expense allowances, and other similar items in the ordinary course of business. However, disclosure of transactions that are eliminated in the preparation of consolidated or combined financial statements is not required in those statements. The disclosures shall include: a) the nature of the relationship(s) involved; b) a description of the transactions, including transactions to which no amounts or nominal amounts were ascribed, for each of the periods for which income statements are presented, and such other information deemed necessary to an understanding of the effects of the transactions on the financial statements; c) the dollar amounts of transactions for each of the periods for which income statements are presented and the effects of any change in the method of establishing the terms from that used in the preceding period; and d) amount due from or to related parties as of the date of each balance sheet presented and, if not otherwise apparent, the terms and manner of settlement.

Commitments and contingencies

The Company follows the ASC Topic 450-20, "Commitments" to report accounting for contingencies. Certain conditions may exist as of the date the financial statements are issued, which may result in a loss to the Company but which will only be resolved when one or more future events occur or fail to occur. The Company assesses such contingent liabilities, and such assessment inherently involves an exercise of judgment. In assessing loss contingencies related to legal proceedings that are pending against the Company or un-asserted claims that may result in such proceedings, the Company evaluates the perceived merits of any legal proceedings or un-asserted claims as well as the perceived merits of the amount of relief sought or expected to be sought therein.

If the assessment of a contingency indicates that it is probable that a material loss has been incurred and the amount of the liability can be estimated, then the estimated liability would be accrued in the Company's financial statements. If the assessment indicates that a potentially material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, and an estimate of the range of possible losses, if determinable and material, would be disclosed.

Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. Management does not believe, based upon information available at this time that these matters will have a material adverse effect on the Company's financial position, results of operations or cash flows. However, there is no assurance that such matters will not materially and adversely affect the Company's business, financial position, and results of operations or cash flows.

Fair value Measurement

The Company follows the guidance of the ASC Topic 820-10, "Fair Value Measurements and Disclosures" ("ASC Topic 820-10"), with respect to financial assets and liabilities that are measured at fair value. ASC Topic 820-10 establishes a three-tier fair value hierarchy that prioritizes the inputs used in measuring fair value as follows:

	Level 1	Quoted market prices available in active markets for identical assets or liabilities as of the reporting date.
	Level 2	Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date.
	Level 3	Pricing inputs that are generally observable inputs and not corroborated by market data.

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable.

The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. If the inputs used to measure the financial assets and liabilities fall within more than one level described above, the categorization is based on the lowest level input that is significant to the fair value measurement of the instrument.

The carrying amounts of the Company's financial assets and liabilities, such as cash and cash equivalents, accounts receivable, deposits and other receivables, accounts payable, accrued liabilities and other payables, and customer deposits approximate their fair values because of the short maturity of these instruments.

Segment Reporting

ASC Topic 280, "Segment Reporting" establishes standards for reporting information about operating segments on a basis consistent with the Company's internal organization structure as well as information about geographical areas, business segments and major customers in the unaudited condensed consolidated financial statements. Currently, the Company operates in onereportable operating segment in Hong Kong and China.

Recent accounting pronouncements

In November 2023, the Financial Accounting Standards Board ("FASB") amended guidance in ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The revised guidance requires that a public entity disclose significant segment expenses regularly reviewed by the chief operating decision maker (CODM), including public entities with a single reportable segment. The amended guidance is effective for fiscal years beginning in January 2024 and interim periods beginning January 2025 on a retrospective basis. Early adoption is permitted. The Company is currently evaluating the effect that adoption of ASU 2023-07 will have on its condensed consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. The ASU requires the annual financial statements to include consistent categories and greater disaggregation of information in the rate reconciliation, and income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for the Company's annual reporting periods beginning in January 2025. Adoption is either with a prospective method or a fully retrospective method of transition. Early adoption is permitted. The Company is currently evaluating the effect that adoption of ASU 2023-09 will have on its condensed consolidated financial statements.

The Company has reviewed all recently issued, but not yet effective, accounting pronouncements and does not believe the future adoption of any such pronouncements may be expected to cause a material impact on its financial condition or the results of its operations.

NOTE 3 - LIQUIDITY AND GOING CONCERN

The accompanying unaudited condensed consolidated financial statements have been prepared using going concern basis of accounting, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business.

For the nine months ended September 30, 2024, the Company incurred a net loss of $297,132and suffered from a working capital deficit of $695,762as of September 30, 2024. The continuation of the Company as a going concern is dependent upon the continued financial support from its stockholders. Management believes the existing stockholders will provide the additional cash to meet with the Company's obligations as they become due. However, there is no assurance that the Company will be successful in securing sufficient funds to sustain the operations.

These and other factors raise substantial doubt about the Company's ability to continue as a going concern. These unaudited condensed consolidated financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets and liabilities that may result in the Company not being able to continue as a going concern.

NOTE 4 - SEGMENT REPORTING

Currently, the Company has tworeportable business segments:

(i)	Healthcare Segment, mainly provides health consulting advisory services and healthcare and wellness products to the customers; and
(ii)	Wine Segment, mainly provides the wine products to the customers.

In the following table, revenue is disaggregated by primary major product line, including a reconciliation of the disaggregated revenue with the reportable segments.

		Three months ended September 30, 2024
		Healthcare Segment			Wine Segment			Total
Revenue from external customers:
Sale of healthcare products		$	250			$	-			$	250
Sale of wine products			-				22,153				22,153
Total revenue			250				22,153				22,403
Cost of revenue:
Sale of healthcare products			(408	)			-				(408	)
Sale of wine products			-				(20,680	)			(20,680	)
Total cost of revenue			(408	)			(20,680	)			(21,088	)
Gross profit			(158	)			1,473				1,315
Operating expenses:
Selling and distribution			-				(1,111	)			(1,111	)
General and administrative			1,728				(112,601	)			(110,873	)
Total operating expenses			1,728				(113,712	)			(111,984	)
Segment loss		$	1,570			$	(112,239	)		$	(110,669	)

		Three months ended 30 September, 2023
		Healthcare Segment			Wine Segment			Total
Revenue from external customers:
Sale of healthcare products		$	2,597			$	-			$	2,597
Sale of wine products			-				2,696				2,696
Total revenue			2,597				2,696				5,293
Cost of revenue:
Sale of healthcare products			(1,075	)			-				(1,075	)
Sale of wine products			-				(544	)			(544	)
Total cost of revenue			(1,075	)			(544	)			(1,619	)
Gross profit			1,522				2,152				3,674
Operating expenses:
Selling and distribution			-				(248	)			(248	)
General and administrative			(76,826	)			(40,164	)			(116,990	)
Total operating expenses			(76,826	)			(40,412	)			(117,238	)
Segment loss		$	(75,304	)		$	(38,260	)		$	(113,564	)

		Nine months ended September 30, 2024
		Healthcare Segment			Wine Segment			Total
Revenue from external customers:
Sale of healthcare products		$	3,378			$	-			$	3,378
Sale of wine products			-				46,642				46,642
Total revenue			3,378				46,642				50,020
Cost of revenue:
Sale of healthcare products			(1,549	)			-				(1,549	)
Sale of wine products			-				(26,980	)			(26,980	)
Total cost of revenue			(1,549	)			(26,980	)			(28,529	)
Gross profit			1,829				19,662				21,491
Operating Expenses
Selling and distribution			-				(6,110	)			(6,110	)
General and administrative			(21,091	)			(291,253	)			(312,344	)
Total operating expenses			(21,091	)			(297,363	)			(318,454	)
Segment loss		$	(19,262	)		$	(277,701	)		$	(296,963	)

		Nine months ended September 30, 2023
		Healthcare Segment			Wine Segment			Total
Revenue from external customers:
Sale of healthcare products			3,367				-				3,367
Sale of wine products			-				20,971				20,971
Total revenue			3,367				20,971				24,338
Cost of revenue:
Sale of healthcare products			(1,427	)			-				(1,427	)
Sale of wine products			-				(11,227	)			(11,227	)
Total cost of revenue			(1,427	)			(11,227	)			(12,654	)
Gross profit			1,940				9,744				11,684
Operating Expenses
Selling and distribution			-				(3,506	)			(3,506	)
General and administrative			(232,021	)			(131,886	)			(363,907	)
Total operating expenses			(232,021	)			(135,392	)			(367,413	)
Segment loss		$	(230,081	)		$	(125,648	)		$	(355,729	)

The revenues are based on the countries in which the customer is located. For the three and nine months ended September 30, 2024 and 2023, all revenues reported are derived from customers located in China.

NOTE 5 - INVENTORIES

Inventories consisted of the following:

		September 30, 2024			December 31, 2023
					(Audited)
Finished goods - Wine products		$	69,134			$	42,282
Finished goods - Healthcare products			1,396				-
	$	70,530			$	42,282

For the three and nine months ended September 30, 2024 and 2023, noallowance for obsolete inventories was recorded by the Company.

NOTE 6 - CUSTOMER DEPOSITS

Customer deposits represented cash paid to the Company from the customers, for which the Company has an obligation to deliver the orders to satisfy with the customers, or to return the funds, within twelve months.

As of September 30, 2024 and December 31, 2023, the deposit received from customers was $141,190 and $68,885, respectively.

NOTE 7 - AMOUNTS DUE TO A DIRECTOR AND RELATED PARTIES

The amounts represented temporary advances to the Company by its director and its related parties which were unsecured, interest-free and had no fixed terms of repayments.

NOTE 8 - LEASE

The Company leased office and warehouse facilities under various non-cancelable operating leases expiring at the term of 1year, through May 16, 2025.

Upon expiry, the Company renewed and leased an office premise under operating lease with a term of 1year.

Right of use assets and lease liability - right of use are as follows:

		September 30, 2024			December 31, 2023
					(Audited)
Right-of-use assets		$	36,531			$	20,796

The lease liability - right of use is as follows:

		September 30, 2024			December 31, 2023
					(Audited)
Current portion		$	36,879			$	21,038
Non-current portion			-				-
Total		$	36,879			$	21,038

NOTE 9 - STOCKHOLDERS' EQUITY

Common Stock

The Company is authorized, subject to limitations prescribed by Delaware law, to issue up to 100,000,000shares of common stock with a par value of $0.0001.

Dividend Rights

Subject to preferences that may apply to shares of preferred stock outstanding at the time, the holders of outstanding shares of our common stock are entitled to receive dividends out of funds legally available if our board of directors, in its discretion, determines to issue dividends and only then at the times and in the amounts that our board of directors may determine.

Voting Rights

Each holder of common stock is entitled to one vote for each share of common stock held on all matters submitted to a vote of stockholders. Under our Certificate of Incorporation, stockholders do not have the right to cumulate votes for the election of directors.

No Preemptive or Similar Rights

Our common stock is not entitled to preemptive rights and is not subject to conversion, redemption or sinking fund provisions.

Right to Receive Liquidation Distributions

Upon our dissolution, liquidation or winding-up, the assets legally available for distribution to our stockholders are distributable ratably among the holders of our common stock, subject to prior satisfaction of all outstanding debt and liabilities and the preferential rights and payment of liquidation preferences, if any, on any outstanding shares of preferred stock.

As of September 30, 2024 and December 31, 2023, a total of 20,252,309and 20,252,309outstanding shares of common stock were issued, respectively.

Preferred Stock

The Company is not currently authorized to issue shares of preferred stock. The Certificate of Incorporation however, allows the board of directors to authorize the issuance of preferred stock with voting or conversion rights that could adversely affect the voting power or other rights of the holders of the common stock in the event that shares of preferred stock are authorized in the future. The issuance of preferred stock, while providing flexibility in connection with possible acquisitions and other corporate purposes, could, among other things, have the effect of delaying, deferring or preventing a change in control of our company and may adversely affect the market price of our common stock and the voting and other rights of the holders of common stock. The Company has no current plans to issue any shares of preferred stock.

NOTE 10 - INCOME TAXES

The provision for income taxes consisted of the following:

		Nine months ended September 30,
		2024			2023
Current tax		$	835			$	-
Deferred tax			-				-
Income tax expense		$	835			$	-

The Company mainly operates in the PRC that is subject to taxes in the governing jurisdictions in which it operates. The effective tax rate in the years presented is the result of the mix of income earned in various tax jurisdictions that apply a broad range of income tax rate, as follows:

United States of America

CFOO is registered in the State of Delaware and is subject to US federal corporate income tax. The U.S. Tax Cuts and Jobs Act (the "Tax Reform Act") was signed into law. The Tax Reform Act significantly revised the U.S. corporate income tax regime by, among other things, lowering the U.S. corporate tax rate from 35% to 21% effective January 1, 2018. The Company's policy is to recognize accrued interest and penalties related to unrecognized tax benefits in its income tax provision. The Company has not accrued or paid interest or penalties which were not material to its results of operations for the years presented.

For the nine months ended September 30, 2024 and 2023, the income tax benefit was $100and $0, respectively. As of September 30, 2024 and December 31, 2023, the Company has not accrued any penalties on uncertain tax positions.

As of September 30, 2024, the operation in the United States incurred $153,804of cumulative net operating losses which can be carried forward indefinitely to offset future taxable income.

BVI

ECGL is incorporated in the British Virgin Islands and is not subject to taxation. In addition, upon payments of dividends by these entities to their shareholder, no British Virgin Islands withholding tax will be imposed.

Hong Kong

The Company's subsidiary operating in Hong Kong is subject to the Hong Kong Profits Tax at the two-tiered profits tax rates from 8.25% to 16.5% on the estimated assessable profits arising in Hong Kong during the current year, after deducting a tax concession for the tax year.The reconciliation of income tax rate to the effective income tax rate for the nine months ended September 30, 2024 and 2023 is as follows:

		Nine months ended September 30,
		2024			2023
Loss before income tax		$	(131,685	)		$	(113,302	)
Statutory income tax rate			8.25	%			8.25	%
Income tax expense at statutory rate			(10,864	)			(9,347	)
Tax adjustments			903				1,675
Net operating loss			10,896				7,672
Income tax expense		$	935			$	-

The PRC

The Company's subsidiary operating in the PRC is subject to the Corporate Income Tax Law of the PRC at a unified income tax rate of 25%.The reconciliation of income tax rate to the effective income tax rate for the nine months ended September 30, 2024 and 2023 is as follows:

		Nine months ended September 30,
		2024			2023
Loss before income taxes		$	(161,858	)		$	(109,557	)
Statutory income tax rate			25	%			25	%
Income tax expense at statutory rate			(40,465	)			(27,389	)
Net operating loss			40,465				27,389
Income tax expense		$	-			$	-

The following table sets forth the significant components of the deferred tax assets of the Company as of September 30, 2024 and December 31, 2023:

		September 30, 2024			December 31, 2023
					(Audited)
Deferred tax assets:
Net operating loss carryforwards
- United States		$	153,804			$	154,361
- Hong Kong			23,995				16,960
- PRC			393,388				352,923
		571,187				524,244
Less: valuation allowance			(571,187	)			(524,244	)
Deferred tax assets, net		$	-			$	-

The Company recognizes interest and penalties, if applicable, related to uncertain tax positions in the income tax provision. There were noreserves for unrecognized tax benefits and no accrued interest related to uncertain tax positions as of September 30, 2024 and December 31, 2023.

The Company files income tax returns in U.S. federal, U.S. state and foreign jurisdictions. With some exceptions, most tax years remain open to examination by the taxing authorities due to the Company's NOL carryforwards.

NOTE 11 - RELATED PARTIES TRANSACTIONS

From time to time, the Company's director and related parties advanced funds to the Company for working capital purpose. Those advances are unsecured, non-interest bearing and due on demand. As of September 30, 2024 and December 31, 2023, the Company owed the balance of $293,703and $232,344to its director, owed the balance of $192,567and $194,707to its related company who shares a common director, owed the balance of $163,387and $125,608to its legal corporate legal representative and owed the balance of $7,149and $nilto its shareholder.

Apart from the transactions and balances detailed elsewhere in these accompanying unaudited condensed consolidated financial statements, the Company has no other significant or material related party transactions during the periods presented.

NOTE 12 - CONCENTRATIONS OF RISK

The Company is exposed to the following concentrations of risk:

(a) Major customers

For the nine months ended September 30, 2024, a single customer accounted for 50% of the Company's revenues amounting to $24,930. For the three months ended September 30, 2024, a single customer accounted for 99% of the Company's revenues amounting to $22,009.

For the nine months ended September 30, 2023, a single customer accounted for 42% of the Company's revenues amounting to $10,220. For the three months ended September 30, 2023, a single customer accounted for 56% of the Company's revenues amounting to $2,960.

All the Company's customers are located in the PRC.

(b) Major vendors

There is no single customer who accounted for 10% of more of the Company's revenues for the three and nine months ended September 30, 2024,

For the three months ended September 30, 2023, there is no single vendor representing more than 10% of the Company's purchases. For the nine months ended September 30, 2023, a single vendor represented more than 10% of the Company's purchases. This vendor accounted for 11% of the Company's purchases amounting to $1,398, with accounts payable of $0as of September 30, 2023.

All the Company's vendors are located in the PRC.

(c) Credit risk

Financial instruments that are potentially subject to credit risk consist principally of trade receivables. The Company believes the concentration of credit risk in its trade receivables is substantially mitigated by its ongoing credit evaluation process and relatively short collection terms. The Company does not generally require collateral from customers. The Company evaluates the need for an allowance for doubtful accounts based upon factors surrounding the credit risk of specific customers, historical trends and other information.

(d) Economic and political risk

The Company's major operations are conducted in the PRC. Accordingly, the political, economic, and legal environments in the PRC, as well as the general state of the PRC's economy may influence the Company's business, financial condition, and results of operations.

(e) Exchange rate risk

The Company cannot guarantee that the current exchange rate will remain steady; therefore there is a possibility that the Company could post the same amount of profit for two comparable periods and because of the fluctuating exchange rate actually post higher or lower profit depending on exchange rate of RMB converted to US$ on that date. The exchange rate could fluctuate depending on changes in political and economic environments without notice.

NOTE 13 - COMMITMENTS AND CONTINGENCIES

As of September 30, 2024, the Company has no material commitments or contingencies.

NOTE 14 - SUBSEQUENT EVENTS

In accordance with ASC Topic 855, "Subsequent Events", which establishes general standards of accounting for and disclosure of events that occur after the balance sheet date but before unaudited condensed consolidated financial statements are issued, the Company has evaluated all events or transactions that occurred after September 30, 2024 up through the date the Company issued the unaudited condensed consolidated financial statements. During the period, the Company did not have any material recognizable subsequent events.

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This periodic report contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to the financial condition, results of operations, business strategies, operating efficiencies or synergies, competitive positions, growth opportunities for existing products, plans and objectives of management. Statements in this periodic report that are not historical facts are hereby identified as forward-looking statements. Our Company and our representatives may from time to time make written or oral statements that are "forward-looking," including statements contained in this Quarterly Report and other filings with the Securities and Exchange Commission and in reports to our Company's stockholders. Management believes that all statements that express expectations and projections with respect to future matters, as well as from developments beyond our Company's control including changes in global economic conditions are forward-looking statements within the meaning of the Act. These statements are made on the basis of management's views and assumptions, as of the time the statements are made, regarding future events and business performance. There can be no assurance, however, that management's expectations will necessarily come to pass. Factors that may affect forward-looking statements include a wide range of factors that could materially affect future developments and performance, including the following:

Changes in Company-wide strategies, which may result in changes in the types or mix of businesses in which our Company is involved or chooses to invest; changes in U.S., global or regional economic conditions; changes in U.S. and global financial and equity markets, including significant interest rate fluctuations, which may impede our Company's access to, or increase the cost of, external financing for our operations and investments; increased competitive pressures, both domestically and internationally; legal and regulatory developments, such as regulatory actions affecting environmental activities; the imposition by foreign countries of trade restrictions and changes in international tax laws or currency controls; adverse weather conditions or natural disasters, such as hurricanes and earthquakes; and labor disputes, which may lead to increased costs or disruption of operations.

This list of factors that may affect future performance and the accuracy of forward-looking statements are illustrative, but by no means exhaustive.

Accordingly, all forward-looking statements should be evaluated with the understanding of their inherent uncertainty.

Business Overview

We are a health and wellness company that develops, markets, promotes and distributes a variety of customized health and wellness care products and services, including supplements, healthy snacks, meal replacements, skincare products, and nutritional consultation services to consumers in China and Hong Kong. We work with certain licensed healthcare food factories to develop and manufacture products and services that are distributed conventionally through sales agents and also through a network of e-commerce and social media platforms.

In addition to products, we are committed to providing customized science based wellness consultation and service programs to customers. Our diverse products and services target health conscious customers and differentiate based upon age and gender and seek to manage different conditions. We reach out to customers fitting certain health and lifestyle profiles through our offline and online consultation services, and track eating habits and health indicators to provide customized products such as supplements. We believe this will facilitate the ability of customers to monitor, understand and adjust their health practices and lifestyle anytime and anywhere for increased customer engagement and retention.

Due to the impact of the COVID-19 pandemic in the healthcare industry, we have also offered a new line of high-end wine products in our online and offline sales platform, to diversify the market demand and customer needs.

We conduct our business through our wholly owned subsidiary Guangzhou Xiao Xiang Health Industry Company Limited, a limited liability company organized under the laws of China on March 8, 2017 and Alpha Wellness (HK) Limited, a limited liability company organized under the laws of Hong Kong on April 24, 2019. Elite Creation Group, a limited liability company formed under the laws of the British Virgin Islands formed on September 5, 2018, is holding companies without operations.

RESULTS OF OPERATIONS

The following table sets forth certain operational data for the three and nine months ended September 30, 2024 and 2023:

		Three Months Ended			Three Months Ended
		September 30, 2024			September 30, 2023
Revenue, net		$	22,403			$	5,293
Cost of revenue			(21,088	)			(1,619	)
Gross profit			1,315				3,674
Total operating expenses			(111,984	)			(117,238	)
Total other income			39				13
Loss before income tax			(110,630	)			(113,551	)
Income tax expense			(16,543	)			-
Net loss			(127,173	)			(113,551	))

		Nine Months Ended			Nine Months Ended
		September 30, 2024			September 30, 2023
Revenue, net		$	50,020			$	24,338
Cost of revenue			(28,529	)			(12,654	)
Gross profit			21,491				11,684
Total operating expenses			(318,454	)			(367,413	)
Total other income			666				595
Loss before income tax			(296,297	)			(355,134	)
Income tax expense			(835	)			-
Net loss			(297,132	)			(355,134	))

Revenue. For the three and nine months ended September 30, 2024, we generated revenues of $22,403 and $50,020, respectively. For the comparative three and nine months ended September 30, 2023, we generated revenues of $5,293 and $24,338, respectively. The increase in revenue can be attributed to the rising demand in the Chinese wine market. This increase in demand has led to higher sales volumes, driving a notable revenue boost.

Cost of Revenue. For the three and nine months ended September 30, 2024, the cost of revenue was $21,088 and $28,529, respectively, and as a percentage of net revenue, approximately 94% and 57%, Cost of revenue for the three and nine months ended September 30, 2023 was $1,619 and $12,654, respectively, and as a percentage of net revenue, approximately 31% and 52%, respectively. The cost of revenue also rose substantially for the three and nine months of 2024, largely due to sourcing products from vendors with higher costs. This increase in procurement costs has impacted the overall cost structure, raising the cost of revenue as a percentage of net revenue.

Gross Profit. For the three months ended September 30, 2024 and 2023, the gross profit was $1,315 and $3,674, respectively, the gross profit margin was 6% and 69%, respectively. For the nine months ended September 30, 2024 and 2023, the gross profit was $21,491 and $11,684, respectively, the gross profit margin was 43% and 48%, respectively. The decrease in gross profit margin for the periods ended September 30, 2024, compared to the same periods in 2023, is primarily due to increased cost of revenue from sourcing products at higher costs, which offset the revenue growth driven by rising demand in the Chinese wine market.

Operating Expenses. For the three and nine months ended September 30, 2024, the operating cost was $111,984 and $318,454, respectively, and while for the three and nine months ended September 30, 2023 was $117,238 and $367,413, respectively. The operating expenses decreased due to a decrease in administrative expenses.

Other Income. For the three and nine months ended September 30, 2024, the total other income was $39 and $666, respectively and while for the three and nine months ended September 30, 2023 was $13 and $595, respectively. The other income increased due to an increase in receipt of bank interest income.

Income Tax Expense: For the three and nine months ended September 30, 2024, income tax expenses were $16,543 and $835, respectively, whereas there were no income tax expenses for the same periods in 2023. The increase in income tax expense is primarily due to an under-provision of profit tax in our Hong Kong company in previous years, resulting from the impacts of the COVID-19 pandemic.

Net Loss. For the three and nine months ended September 30, 2024, we incurred a net loss of $127,173 and $297,132, respectively and for the three and nine months ended September 30, 2023, we incurred a net loss of $113,551 and $355,134, respectively. The increase in net loss for the three months ended September 30, 2024, was primarily attributed to the rise in the cost of revenue during the period, while the decrease in net loss for the nine months ended September 30, 2024, was mainly due to increased revenue from the wine market.

Liquidity and Capital Resources

As of September 30, 2024, we had cash and cash equivalents of $65,565.

As of December 31, 2023, we had cash and cash equivalents of $174,877.

We believe that our current cash and other sources of liquidity discussed below are adequate to support general operations for at least the next 12 months.

		Nine Months Ended September 30,
		2024			2023
Net cash used in operating activities		$	(201,678	)		$	(235,515	)
Net cash used in investing activities			(4,169	)			(743	)
Net cash provided by financing activities			104,147				14,606

Operating Activities.

For the nine months ended September 30, 2024, net cash used in operating activities was $201,678, which primarily consisted of a net loss of $297,132, increase in inventories of $22,248, decrease in lease liabilities of $38,858 and decrease in income tax payable of $21,244. The amounts are partially offset by non-cash adjustments of depreciation of plant and equipment of $194, amortization of intangible asset of $233, non-cash lease expense of $38,963, decrease in accounts receivable of $38,831, decrease in in deposits and other receivables of $10,530, increase in accrued liabilities and other payables of $3,532 and increase in customer deposits of $72,305.

For the nine months ended September 30, 2023, net cash used in operating activities was $235,515, which primarily consisted of a net loss of $355,134, non-cash adjustments of depreciation of plant and equipment of $37,341, amortization of intangible asset of $359, non-cash lease expense of $36,910, increase in accrued liabilities and other payables of $63,664, decrease in accounts receivable of $13, decrease in deposits and other receivables of $12,917, decrease in inventories of $19,350, and offset by decrease in accounts payable of $6,615, decrease in customer deposits of $6,854, decrease in income tax payable of $39, and decrease in lease liabilities of $37,427.

We expect to continue to rely on cash generated through financing from our existing stockholders and private placements of our securities, however, to finance our operations and future acquisitions.

Investing Activities.

For the nine months ended September 30, 2024, net cash used in investing activities was $4,169 (2023: $743), which primarily consisted of purchase of plant and equipment.

Financing Activities.

For the nine months ended September 30, 2024 and 2023, net cash provided by financing activities was $181,149 and $14,606, which primarily consisted of advances from a director and related parties.

Off Balance Sheet Arrangements

We have not entered into any off-balance sheet arrangements and it is not anticipated that the Company will enter into any off-balance sheet arrangements.

Critical Accounting Policies, Judgments and Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires our management to make assumptions, estimates and judgments that affect the amounts reported, including the notes thereto, and related disclosures of commitments and contingencies, if any. We have identified certain accounting policies that are significant to the preparation of our financial statements. These accounting policies are important for an understanding of our financial condition and results of operations. Critical accounting policies are those that are most important to the presentation of our financial condition and results of operations and require management's subjective or complex judgment, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Certain accounting estimates are particularly sensitive because of their significance to financial statements and because of the possibility that future events affecting the estimate may differ significantly from management's current judgments. We believe the following accounting policies are critical in the preparation of our financial statements.

The Company's accounting policies are more fully described in Note 1 and 2 of the unaudited condensed consolidated financial statements. As discussed in Note 1 and 2, the preparation of the unaudited condensed consolidated financial statements and related disclosures in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions about the future events that affect the amounts reported in the financial statements and the accompanying notes. Management bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual differences could differ from these estimates under different assumptions or conditions. The Company believes that the following addresses the Company's most critical accounting policies.

Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets will be reflected on the balance sheet when it is determined that it is more likely than not that the asset will be realized. A valuation allowance has currently been recorded to reduce our deferred tax asset to $0.

Forward-looking Statements

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by or on behalf of our Company. Our Company and our representatives may from time to time make written or oral statements that are "forward-looking," including statements contained in this report and other filings with the Securities and Exchange Commission and in reports to our Company's stockholders. Management believes that all statements that express expectations and projections with respect to future matters, as well as from developments beyond our Company's control including changes in global economic conditions are forward-looking statements within the meaning of the Act. These statements are made on the basis of management's views and assumptions, as of the time the statements are made, regarding future events and business performance. There can be no assurance, however, that management's expectations will necessarily come to pass. Factors that may affect forward-looking statements include a wide range of factors that could materially affect future developments and performance, including the following:

Changes in Company-wide strategies, which may result in changes in the types or mix of businesses in which our Company is involved or chooses to invest; changes in U.S., global or regional economic conditions; changes in U.S. and global financial and equity markets, including significant interest rate fluctuations, which may impede our Company's access to, or increase the cost of, external financing for our operations and investments; increased competitive pressures, both domestically and internationally; legal and regulatory developments, such as regulatory actions affecting environmental activities; the imposition by foreign countries of trade restrictions and changes in international tax laws or currency controls; adverse weather conditions or natural disasters, such as hurricanes and earthquakes; and labor disputes, which may lead to increased costs or disruption of operations.

This list of factors that may affect future performance and the accuracy of forward-looking statements is illustrative, but by no means exhaustive.

Accordingly, all forward-looking statements should be evaluated with the understanding of their inherent uncertainty.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

Not required for smaller reporting companies.

Item 4. Controls and Procedures

Our Chief Executive Officer and Chief Financial Officer are responsible for establishing and maintaining disclosure controls and procedures for the Company.

(a) Evaluation of Disclosure Controls and Procedures

Our management evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report. Based on that evaluation, our President and Principal Financial Officer concluded that our disclosure controls and procedures as of the end of the period covered by this report were not effective such that the information required to be disclosed by us in reports filed under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms and (ii) accumulated and communicated to our management as appropriate to allow timely decisions regarding disclosure. A controls system cannot provide absolute assurance, however, that the objectives of the controls system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected but we believe the controls and procedures do provide a reasonable assurance. To mitigate these issues, we established clearer communication protocols to ensure prompt information flow to management, launched a comprehensive SEC compliance training program, and increased the frequency of manual control reviews. These steps collectively provide reasonable assurance in our reporting process, despite the inherent limitations of any control system.

(b) Changes in the Company's Internal Controls Over Financial Reporting

There have been no changes in internal control over financial reporting that occurred during the last fiscal quarter that has materially affected, or is reasonably likely to materially affect, the internal control over financial reporting.

Part II - Other Information

Item 1. Legal Proceedings

There are no legal proceedings, which are pending or have been threatened against us or any of our officers, directors or control persons of which management is aware.

Item 1A. Risk Factors

Not applicable to smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Proceeds

Recent Sales of Unregistered Securities

We have not sold any restricted securities during the three and nine months ended September 30, 2024.

Use of Proceeds of Registered Securities

None; not applicable.

Purchases of Equity Securities by Us and Affiliated Purchasers

During the nine months ended September 30, 2024, we have not purchased any equity securities nor have any officers or directors of the Company.

Item 3. Defaults Upon Senior Securities

We are not aware of any defaults upon senior securities. Management has indicated they do not, at this time, intend to pursue the defaults.

Item 4. Mine Safety Disclosure

None; not applicable.

Item 5. Other Information

None; not applicable.

Item 6. Exhibits

	Exhibits No.
	31.1		Certification of Chief Executive Officer and Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
	32.1		Certification of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
	101.INS*		Inline XBRL Instance Document
	101.SCH*		Inline XBRL Taxonomy Extension Schema Document
	101.CAL*		Inline XBRL Taxonomy Extension Calculation Linkbase Document
	101.DEF*		Inline XBRL Taxonomy Extension Definition Linkbase Document
	101.LAB*		Inline XBRL Taxonomy Extension Label Linkbase Document
	101.PRE*		Inline XBRL Taxonomy Extension Presentation Linkbase Document
	104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

*

These interactive data files are deemed "furnished" and not "filed" or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, or deemed "furnished" and not "filed" for purposes of Section 18 of the Securities and Exchange Act of 1934, and otherwise is not subject to liability under these sections.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

China Foods Holdings Ltd.
Dated: November 14, 2024	By:	/s/ Kong Xiao Jun
		Kong Xiao Jun
		Chief Executive Officer & Chief Financial Officer

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