Summer 2024 Reports: 7% of All Products & Services on G2 Recognized as Leaders or High Performers

Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves fast, so in addition to our real-time category Grids on G2.com, we also publish quarterly Market Reports, detailing the latest and greatest rankings.

With a quick log-in to my.G2.com, you can dive into nearly 23,000 reports - filtering by category (1,200+ of them!), company segment, and geographic region, across eight different report types - to find precisely what you're looking for.

Across these thousands of reports, 11% of all vendors on G2 are represented, with just 7% of all products and services achieving a "Leader" or "High Performer" badge! This recognition is well-earned, rooted in the authentic voice of real customers (using G2's unique scoring methodology).

Now, let's take a look at what's behind these numbers - which vendors and products won big, saw the greatest improvement, and other trends observed over the past quarter.

Software Companies & Products on G2 with the Most Reports

The top 10 companies with the most reports remain mostly consistent from last season, with Salesforce and IBM inching up two spots and Cisco cracking the top 10. Microsoft continues to lead as enterprises dominate this list.

Companies with Most Reports	# of Reports
Microsoft	4,423
Salesforce	3,323
Google	3,178
Zoho Corporation	2,904
IBM	2,149
Oracle	2,131
SAP	2,088
Adobe	1,947
AWS	1,898
Cisco	1,870

In checking out the top 10 products with the most G2 reports, ClickUp held onto the #1 spot, appearing in 1,350 reports this season! Zoom Workplace and ActiveCampaign, in 4th and 5th respectively, were new entrants to this list for Summer 2024.

Products with Most Reports	#of Reports
ClickUp	1,350
Apollo.io	772
Semrush	697
Zoom Workplace	697
ActiveCampaign	683
Google Workspace	679
HubSpot Sales Hub	673
monday.com	666
ZoomInfo SalesOS	656
Wrike	650

Companies & Products With Most #1 Rankings and Highest G2 Scores

Now, let's see who secured the most #1 report rankings and highest G2 scores. On the vendor side, most maintained their inclusion in the top 10, with GitHub joining as a new addition this season.

Companies with the Most #1 Rankings	Number of #1 Rankings
Google	943
Microsoft	715
Salesforce	690
HubSpot	579
Zoom Video Communications	378
monday.com	325
AWS	239
Zoho Corporation	190
GitHub	163
Adobe	154

Monday.com retained its top spot as the product with the most #1 report rankings, while Canva joined the list just cracking the top 10.

Products with the Most #1 Rankings	Number of #1 Rankings
monday.com	317
HubSpot Marketing Hub	295
Google Workspace	285
Salesforce Sales Cloud	278
Zoom Workplace	274
Insider	191
Glassbox	184
NinjaOne	175
HubSpot Sales Hub	172
Canva	170

Let's now take a look at top performances by G2 Score, which is a score based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real-time.

Instacart holds onto its claim as the company achieving the highest G2 Score and still as the only vendor over 90, while Zoom and KnowBe4 join the top 10 this season.

Top Companies by G2 Score	G2 Score
Instacart	95.9
Sprout Social	87.8
HubSpot	85.9
Asana	83.6
Zoom Video Communications	81.0
Clio	80.8
Figma	80.6
Instructure	79.9
MongoDB	79.5
KnowB4, Inc.	79.3

Relias Platform should be commended for earning its place as the product with highest G2 Score. Kudos also goes to Western Computer, which joined the ranks in 7th.

Top Products by G2 Score	G2 Score
Relias Platform	98.72
Visual Studio Code	98.71
ProConnect Tax	98.69
Grammarly	98.64
Microsoft SharePoint	98.61
Microsoft Teams	98.41
Wester Computer	98.37
Google Meet	98.36
Adobe Photoshop	98.32
Salesforce Customer Success	98.03

The Most Improved Products This Season

In addition to celebrating those with top performances, we also like to praise those improving most over the past quarter. Adobe Connect earns the recognition as "most improved product," jumping 146 spots in the Video Conferencing Category.

Most Improved Products

Adobe Connect

Check Point CloudGuard Network Security

Surveyapp - Smiley Feedback Surveys and Kiosk

CareerPlug

Calabrio ONE

eSputnik

Cato SASE Cloud

Cyrano Systems

IBM Security Guardium

Matilda Workspace

Several products experienced enough strong growth over the past three months to move them into the #1 spot in their category. Let's look at those with the most improved #1 ranked products. Spreadsheet Serve by insightsoftware saw the largest leap - increasing 11 spots in the Email Verification category!

Most Improved #1 Ranked Products	Category Rank Change
Spreadsheet Serve by insightsoftware	From 12th to 1st in Email Verification
Morningstar Direct	From 10th to 1st in Financial Research
ESET PROTECT	From 8th to 1st in Mobile Data Security
Diligent Boards	From 7th to 1st in Board Management
Endpoint Protector by CoSoSys	From 7th to 1st in Data Loss Prevention
IBM Planning Analytics	From 7th to 1st in Demand Planning
MirrAR	From 7th to 1st in AR Visualization
WOW24-7	From 7th to 1st in Contact Center Outsourcing
Wishpond	From 7th to 1st in Sweepstakes
memoryBlue	From 7th to 1st in Lead Generation Services

The Categories Growing and Emerging on G2

While 1,227 categories are represented in G2's Summer 2024 reports, our marketplace features even more - over 2,000 categories! And our Market Research team takes pride in ensuring these categories are up to date, so our marketplace is a true reflection of what's happening in software.

So, separate from the report leaders we've already discussed to this point, let's pause to take a moment and explore category trends over the past quarter. This is something you can also peruse our State of Software report seriesfor - as we've been examining which categories experienced the most growth in terms of new products added (in addition to lots of other trends across the software landscape).

With that said, let's dive in to see what categories on G2 saw the most product growth since Spring 2042 Reports! Synthetic Media continued to hold at #1 for the third quarter in a row, adding the most products yet again (33!). Beyond Synthetic Media, other AI categories are growing rapidly, like AI Chatbots and AI Writing Assistants, indicating the AI innovation wave will continue. We also see more traditional and vertical categories like Email Marketing and Construction Management grow. It's clear the SaaS landscape is ever-evolving and expanding!

Categories with Most Product Growth	# of Products Added This Quarter
Synthetic Media	33
Construction Management	31
AI Chatbots	16
Live Chat	13
Cloud Security	12
AI Writing Assistants	12
Enterprise Social Networking	12
Email Marketing	11
Customer Self-Service	11
Knowledge Management	11
AI Sales Assistant	11
No-code Development Platforms	11

Since the release of our last report, G2 introduced 15 new categories, including several in the services space - like Sage Resellers, Oracle Resellers, and DataRobot Consulting Services.

These new categories represent emerging areas where there are now enough products or services to deem a brand new category on G2. However, it's worth noting that it typically takes time for new categories to mature to a point where they feature their own live Grids and quarterly reports.

New Categories Added to G2

• Sage Resellers- Sage resellers work with Sage Software to resell its products and services, often providing customizations specific to each buyer.

• Oracle Resellers- Oracle resellers work with Oracle to resell its products and services, often providing customizations specific to each buyer.
• Label and Artwork Management- Manages the creation, approval, and governance of labels and packaging artwork across multiple industries.
• Voice Dubbing - Facilitates the process of dubbing, where the source language of a video is translated and then spoken in another language.
• Partnerships Management- Includes areas like Channel Incentives Management (CIM), Cloud GTM Platforms, Partner Ecosystem Platforms, Partner Relationship Management (PRM), and Through-Channel Marketing software.
• Court Reporting Services- Ensure reliable and unbiased transcription of legal proceedings.
• Deduction Management- Help businesses manage disputes and deductions. These deductions include rebates, discounts, returns, or other changes made to invoices or payments.
• Cloud PBX Platforms- Cloud private branch exchange (PBX) platforms provide businesses with reliable and secure phone systems through a cloud server.
• DataRobot Consulting Services- Specialize in implementing and optimizing DataRobot, a data science and machine learning platform.
• Contact Center Payments- Allow contact centers to process multiple forms of payment processes, such as credit card, ACH, and wire transfer, during a customer support interaction.
• Markup Software- Lets users annotate digital documents and images without altering the original content. It is commonly used by designers, marketers, project managers, or anyone who gives or receives feedback digitally.
• Compensation Planning- Designs equitable and merit-based salary structures for employees.
• Software Intelligence Platforms- Provide organizations and developers with a comprehensive understanding of their software architecture, code quality, and technical debt.
• Salary Benchmarking- Also known as Compensation Benchmarking Software, uses data analysis to recommend appropriate compensation for a particular position depending on its job title and description.
• Moving Company- Used by moving businesses to streamline and optimize various aspects of their business.

Time to celebrate your win proudly

We're only a day out since Summer 2024 Reports have launched and I've already seen the vendor celebrations going strong on LinkedIn. If you haven't yet shared, please do! Don't forget to check out our handy announcement templatesto help. And, if you're an EMEA-based vendor, you have until July 12th to enter our Summer 2024 Reports "Badge Bonanza" contest (more details on that here!)

See you next season for Fall 2024 Reports, released September 24th! To prepare in advance - upping your chances of qualifying for inclusion or increasing your ranking - learn more about our Reports here.

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