True Corporation Launches Campaign “True Nationwide, Throughout Everyone” Under “True Power, Connecting the Nation” Concept

True Corporation Launches Campaign "True Nationwide, Throughout Everyone" Under "True Power, Connecting the Nation" Concept

24 June 2024

• Introducing "Baifern" as soft power presenter, connecting 5G signals throughout Thailand
• Highlighting True signals for a better life nationwide: fast, strong, and wide coverage to deliver happiness to everyone

Bangkok, June 24, 2024 - "True Nationwide, Throughout Everyone" elevates "Bai Fern X Soft Power" under the "True Power, Connecting the Nation" concept, enhancing 5G to support generative AI and digital lifestyles. It enables tourists to swiftly access essential apps while strengthening the Thai digital ecosystem with TrueOnline smart home internet, boosting digital competitiveness among Thais and driving the Thai economy and society.

Mr. Manat Manavutiveth, Chief Executive Officer of True Corporation Plc., revealed that "True Corporation, Thailand's leading telecom-tech company, aims to drive digital ecosystem development and continuous technological innovation to enhance 'Better Lives Nationwide' for over 50 million TrueMove H customers. According to the World Digital Competitiveness Ranking 2023, Thailand is ranked 35th out of 64 countries and regions. This report is from the International Institute for Management Development (IMD), and the government has set a goal to improve Thailand's digital competitiveness to within the top 30 by 2026."

True Corporation emphasizes the importance of developing Thailand's digital infrastructure to global standards, covering both 5G and broadband, to enhance global competitiveness. Thailand's internet penetration rate is currently at 88% per capita, with household internet penetration at 43.7%. Thailand ranks 11th globally in home internet speed and 2nd in ASEAN.

While True Corporation's 5G network covers 99% of the population in Bangkok and its metropolitan area, as well as the Eastern Economic Corridor (EEC) project, the most extensive coverage in Thailand at 90% nationwide, True Online, or fiber home broadband, covers 19 million households. This increased accessibility supports Thailand in leveraging geographic advantages and soft power to elevate its digital services' global competitiveness. It creates value for Thais to achieve a better life nationwide and enhances the government's efforts to boost the country's digital economy sustainably. Additionally, it caters to the digital lifestyles and ecosystems for both domestic and international tourists."

The potential of connectivity and digital technology will play a crucial role in promoting the "soft power" of each province in Thailand, including arts, cultural heritage, cuisine, and regional festivals that appeal to tourists. Therefore, the speed of 5G connectivity and nationwide coverage by True and dtac networks will not only meet the lifestyle needs of tourists but also boost local businesses related to tourism, including accommodations, restaurants, and tourist venue bookings. The digital infrastructure will elevate the tourist experience, enhance Thailand's image, and attract global tourists to experience the charm of Thailand even more. This trend also supports digital nomads, both Thai and international tourists who travel while working digitally across Thailand, as well as the Work From Home group, which is another form of remote work.

Mr. Prathet Tankuranun, Chief Technology Officer of True Corporation Plc., said, "5G is a technology that revolutionizes the tourism industry. Through Network Modernization, integrating True and dtac networks, we have elevated our 5G capabilities using the BNIC (Business Network Intelligence Center) as an intelligent network operations center. With AI analyzing user behavior, we can plan and expand 5G usage in various formats. This enhances the digital experience, enabling tourists to access essential apps quickly, such as maps, information search, and restaurant apps. We have developed our 5G network to extensively cover tourist destinations nationwide, meeting the needs of tourists in the digital era."

True aims to develop state-of-the-art network modernization to ensure optimal, high-speed, and comprehensive coverage nationwide. This initiative supports emerging trends in Generative AI, enhancing both operational capabilities and tourist travel planning. 5G infrastructure serves as a crucial digital foundation, enabling the creation of content that reflects Thailand's cultural tourism. This enhances opportunities for Thai and international tourists to produce diverse content showcasing Thai tourism and culture through various perspectives, such as travel vlogs and community storytelling. Such content can reach global audiences via online platforms, amplifying soft power through increased tourism and cultural experiences.

"True Nationwide, Throughout Everyone" embraces the concept of "True Power, Connecting the Nation" by responding to a nationwide 5G data usage growth of 68.84% year-on-year in May 2024. This initiative supports tourism across all regions.

• BMA (Bangkok Metropolitan Area): Data growth of 54.34% (YoY)
• Central Region: Data growth of 104.96% (YoY)
• Eastern Region: Data growth of 58.74% (YoY)
• Northeastern Region: Data growth of 88.40% (YoY)
• Northern Region: Data growth of 97.15% (YoY)
• Southern Region: Data growth of 99.68% (YoY)
• Western Region: Data growth of 112.96% (YoY)

TrueOnline Introduces AI for Superior Home Internet Connectivity to Support Communities and Digital Lifestyles for Work From Home

TrueOnline, the number one leader in fiber home internet innovation with over 3.7 million customers, is set to revolutionize technology by integrating AI to differentiate its internet network across Thailand. This initiative aims to meet every need and enhance smart living within homes under the concept of "Your Everyday Connect-Tech," which focuses on connecting Thais with technology to enrich their digital lives every day. This will be achieved through three main strategies: Smart Tech, Smart Service, and Smart Solution & Privilege. These strategies will reinforce its position as the true leader in fiber home internet innovation.

Key highlights include SMART TECH, a broadband technology integrated with AI to cater to every lifestyle using home internet. It features Smart AI technology comprising the PRO AI Network, which uses AI to inspect, analyze, and control the network; the PRO AI Router, which uses AI to allocate usage and match VIP Priority channels to different lifestyle modes; and PRO AI WiFi, which uses AI to analyze usage data efficiently, reducing latency and decreasing ping times by up to 40%. Additionally, there is an AI Detector and Monitoring system, an automated signal quality inspection and anomaly alert system. Moreover, there is Fiber to the Room (FTTR) technology to deliver high-speed home internet up to 1 Gbps evenly to every room in homes and residential buildings across Thailand.

Mr. Tanaphon Manavutiveth, Chief Marketing Officer of True Corporation Plc., stated that "after True Corporation launched the 'True Nationwide, Throughout Everyone' campaign in collaboration with the Tourism Authority of Thailand at the beginning of April, aimed at driving the Thai tourism industry, we have been testing True 5G signals, checking internet speeds in all areas, and enhancing the internet experience nationwide, ensuring coverage for everyone, everywhere, from major cities to secondary towns. We initially tested the signals in four provinces: Chiang Mai, Khon Kaen, Ayutthaya, and Songkhla.

This time, the "True Nationwide, Throughout Everyone" campaign has pinpointed 12 provinces, including Chiang Mai, Phichit, Khon Kaen, Ubon Ratchathani, Buriram, Bangkok, Ratchaburi, Ayutthaya, Chonburi, Rayong, Phuket, and Surat Thani. The campaign aims to communicate True's comprehensive signal coverage across all regions of Thailand through the advertisement series "True5G Provincial Gems," reaching the hearts of True and dtac customers in every area using each province's unique slogan.

One of the key highlights is the unbeatable TRUE 5G signal, presented by 'Baifern Pimchanok Luevisadpaibul,' the representative showcasing each province's exceptional features in a uniquely Thai manner, wearing stunning costumes to emphasize True's position as the number one signal provider. No matter which province you are in, the connection is fast, powerful, smooth, and uninterrupted, along with great value offers for everyone."

"True Nationwide, Throughout Everyone": Accessible to Everyone, Everywhere" for All Packages

Postpaid customers

• Entertainment Across Thailand: Enjoy wherever you are (Value) * Unlimited internet usage, free content streaming, VIP package access to popular apps, and ultimate enjoyment.
• Special Discounts Nationwide: Get a 5G smartphone at a special price, with a free attractive or auspicious number to boost positivity in life when purchasing a device with a postpaid plan starting at 699 THB and meeting the specified payment conditions.

Prepaid customers

• New SIM Activation: Free Coupons Nationwide: Just activate a new SIM and subscribe to a data package of 300 THB or more to receive free cash coupons up to 300 THB, which can be used to purchase products at 7-Eleven, Lotus's, or Makro across Thailand. Additionally, enjoy ample internet usage with rollover to the next month if not used up.
• Great Value Data Packages Nationwide: 40% Discount: Current customers can subscribe to an unlimited 10Mbps data package + free in-network calls with a 40% discount, valid for 7 days at 210 THB (reduced from 350 THB)

TrueOnline customers

True and dtac SIM card customers who subscribe to True home internet will receive discount coupons of up to 300 THB every month.

Sign up now at the True Store website or at True Shops, dtac Shops, and 7-Eleven stores nationwide.

For more information, visit https://www.true.th/home

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