07/01/2024 | News release | Distributed by Public on 07/01/2024 21:27
In the fast-paced world of media and publishing, leveraging innovative technologies is crucial to staying competitive.
While Artificial Intelligence offers immense possibilities, many companies struggle with identifying the right use cases and implementing them effectively. Media houses understand AI is important and here to stay, but deploying it and pinpointing the most important applications can be tricky.
An intense and intentional focus on AI projects via design sprints can help media companies bring more use cases to the forefront.This is where it can be useful to undergo an AI design sprint for media - a structured workshop designed to help organisations quickly develop concrete AI use cases.
An AI design sprint is usually an intensive workshop specifically designed to assist companies in identifying and developing AI use cases. Targeted at management, executives, and decision-makers, the workshop aims to develop a concrete use case within three days - from ideation to technical requirements.
Media companies adopting an AI design sprint will find many benefits. These include:
The AI design sprint is comprised of four systematic steps that lead to developing a successful AI use case.
An AI design sprint offers media and publishing companies the opportunity to achieve tangible results quickly and strategically plan long-term projects.
Through the structured approach and tailored workshop content, companies can ensure the developed AI solutions are not only innovative but also sustainable and aligned with their specific needs.
For a successful AI design sprint, it is essential to involve key stakeholders from various departments within the media house.
These include:
The AI design sprint is a powerful tool for media and publishing companies to effectively leverage AI's benefits. By fostering intensive collaboration and following a structured approach, organisations can develop innovative, customised solutions that are strategically aligned with their long-term goals.
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Lukas Görög is AI and data strategy lead at Neue Zürcher Zeitung (NZZ) in Zurich, Switzerland. Lukas can be reached at [email protected] or @lukas_gorog.