The Event Organizer’s Halloween Party Checklist (+ Pro Tips)

At Eventbrite, we believe in the power of bringing people together-whether it's to share a passion, support a cause, or create lasting memories. We're committed to empowering organizers like you to create these experiences with as much freedom and flexibility as possible. That's why we're thrilled to announce a major update to our pricing:

Starting September 4th, it will be FREE to publish unlimited events of any size on Eventbrite.

This change makes Eventbrite more accessible to all organizers so it's easier than ever for you to grow and share your live experiences with the world.

You're free to grow

We've listened to your feedback and updated our pricing to remove upfront costs. This update makes it simpler and more affordable than ever to host your events on Eventbrite.

What this means for you:

• Publish unlimited events for free: You can publish unlimited events of any size without needing a Flex or Pro plan-this includes all event sizes, whether tickets are free or paid.

• Increase your event capacity: Sell more tickets to your already listed events at no extra charge.

• Ticketing Fees stay the same: Attendees continue to pay the same low-cost Ticketing Fees on paid tickets, unless you choose to cover them.

Supercharge your email marketing with Pro-now at a lower cost

Our Pro plan still offers incredible value for organizers who want to take their email marketing to the next level:

• Maximize your reach with email marketing: Pro subscribers enjoy higher daily email send limits and unlimited contacts, making it easy to fully leverage Eventbrite's powerful email marketing tool. Our emails deliver a 59% higher open rate than the industry average*, helping you reach more attendees and boost ticket sales.

• Lower Pro subscription cost: We've lowered Pro plan prices by over 30%, making them even more affordable. Eventbrite's all-in-one marketing suite can help you save up to $2,880 (USD) a year compared to the average cost of building other third-party marketing tools.** Our reduced Pro prices are as follows:
  
  • Pro 2k (formerly Pro 100): Send up to 2,000 daily emails for just $15/month (USD).
  • Pro 6k (formerly Pro 250): Send up to 6,000 daily emails for just $50/month (USD).
  • Pro 10k (formerly Pro Unlimited): Send up to 10,000 daily emails for just $100/month (USD).

Annual subscribers automatically receive a 20% discount, and qualifying nonprofits can enjoy a 50% discount.

• 24/7 chat support for any event: Pro subscribers get round-the-clock chat support for both paid and free events-usually only available for paid events.

Keep growing with Eventbrite

This update is about more than just making it more affordable to host events-it's about supporting your growth. With these changes, you'll continue to benefit from Eventbrite's best-in-class ticketing and marketing tools, including recent and upcoming enhancements designed to help you sell more tickets.

Our TikTok integration, launched this summer for all organizers, makes it simple to promote and sell tickets directly on TikTok, helping you reach more attendees effortlessly.

This fall, we're also rolling out two new features in the U.S., with other regions to follow. First, an updated Eventbrite app for attendees, designed to grab their attention and connect them to events they'll love, featuring enhanced event listings and new ways to showcase your brand. Second, we're introducing timed entry, which will help you manage high-traffic events with multiple time slots and ticket types.

At Eventbrite, we're committed to building the best marketplace to support your success. These updates are just one way we're helping you build your audience, sell more tickets, and create unforgettable live experiences.

FAQ

When will these changes take place?

The new pricing changes will go into effect beginning on September 4, 2024.

Will my current events be affected by these changes?

No, these changes won't impact your current events. Starting September 4th, you'll be able to increase your event capacity at no extra charge.

Can I add more tickets to events I've already published?

Yes! After September 4th, you'll be able to increase your event capacity for any event already listed at no extra charge.

How will I be notified about these changes?

You'll receive detailed information about these changes via email and as a notification in your Eventbrite account.

What happens if I'm on a Flex plan?

If you're on a Flex plan, your Flex plan will go away and you'll no longer need to pay to publish new events. If you chose to pay a Flex fee from your ticket sales in the past, any remaining balance will still be deducted from those sales. Moving forward, you can publish unlimited events of any size for free.

What happens if I'm on a Pro plan?

If you're on a Pro plan, you'll automatically see the new lower price applied with your next billing cycle. Annual subscribers will receive refunds of the difference between what they originally paid and the new plan price, based on the remaining months in their subscription. Existing subscribers can expect an email and notification in your Eventbrite account with more information.

Even though it's free to publish, is there still a cost to use the platform?

Yes, while publishing is free, Ticketing Fees still apply on paid tickets, which are usually covered by attendees unless you choose to absorb them. There are no Ticketing Fees for free tickets. If you use our social media advertising tools or Eventbrite Ads tools to promote your events, ad spend will be billed separately.

What if my events are free?

You can publish unlimited events with as many free tickets as you want at no cost. Since your tickets are free, there are no Ticketing Fees.

Where can I see the latest information about my current plan?

You can view and manage all the details of your current plan in the Organization Settings of your Eventbrite account.

*Based on our average open rates compared to data published by Campaign Monitor.

**Data as of 9/1/2023. Comparing the cost of Eventbrite's free Flex plan and the average combined monthly costs of similar third-party marketing tools.

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