06/14/2023 | Press release | Archived content
Author: Sheryll Poe | June 14, 2023
Many roofing contractors offer a free roof consultation to prospective clients as a way to drum up business without incurring too many overhead costs. But does offering a free roofing consultation really help roofing business owners win customers? And how can roofers offer this deal without losing money?
Many roofing contractors offer free roof consultation as a way to drum up business without incurring too much overhead costs.Offering a free consultation gives you the chance to connect one-on-one with a prospective client, build a personal relationship and show them how you can help them. Providing free roof consultations can be particularly useful during the slow season, when you may have some time to spare, or in instances when you notice that your competitors are not offering a key service your business provides. A free consult can help to distinguish you as a roofing business with excellent customer service, and a client may be more likely to pick you.
On the flip side, offering a free roofing consultation could take up valuable work hours, particularly if these leads do not turn into clients. You might be giving away your expertise and your most valuable asset: time. If you're already stretched thin in terms of time and labor, free consultations might not be a good fit for your business.
If you do decide to provide a free roof consultation as part of your business offerings, there are a few things you can do to make these appointments worth your time.
Free roofing consultations, if done right, can help contractors attract leads, build trust and win customers. With the right strategy in place, offering free consultations can become a major part of your overall marketing efforts.