Michaels Becomes Official Partner of the Dallas Cowboys

Leading destination for creative inspiration offers everything fans need to cheer on America's Team

IRVING, TX (August 26, 2024) - Michaels, the best place for all things creative, has become an Official Partner of the Dallas Cowboys to inspire creativity in fans across the country. As part of a three-year deal with the iconic franchise, Michaels is offering fans everything they need to embrace their fandom and cheer on America's Team, from DIY game day inspiration and stadium essentials, to premium promos and community activations.

As the one-stop game day shop for everything to create anything, Michaels is equipped with all the right plays to help fans show their Cowboys pride this season. From prepping for tailgates with blue and white party essentials, decorating Cowboys-themed treats, or DIY-ing personalized team crafts and home decor, Michaels has it covered. Fans can even custom frame their prized jersey for display.

"Football fans have always been inherently creative in how they express their team spirit, and we're thrilled to join forces with our home team in Dallas to help fuel the joy of that creativity for Cowboys Nation," said Mandy Rassi, SVP and Chief Marketing Officer at Michaels. "The Dallas Cowboys truly value the passion and creativity of their fans, and we're excited to support them by offering everything they need to elevate their game day experience-this season and beyond."

Charlotte Jones, Chief Brand Officer and Co-owner of the Dallas Cowboys, added, "Michaels offers our fans easy and fun ways to take their creativity to a higher level. We love the unique ways they express their support of the team and we're looking forward to seeing how this partnership can further inspire them."

As a part of this season's partnership, Michaels and the Dallas Cowboys will be engaging with fans through fun activations and local promos, including:

• Fan Art Friday presented by Michaels: Starting August 30, fans can visit com/fans/michaels to submit photos of their Dallas Cowboys fan art for the chance to be featured on the Dallas Cowboys official social media channels throughout the season.

• MakerPlace x Market at the Star: On September 28, local sellers from MakerPlace by Michaels, Michaels new online marketplace for handmade goods, will be popping up at the Cowboys' bi-annual flea market event at The Star (One Cowboys Way, Frisco, TX 75034). Fans can come together to shop local, support small business owners, and explore artisanal goods like apparel, accessories, home decor, and more from MakerPlace sellers.

• Game Day Activations: On October 13 and November 10, Michaels will bring creativity to life at AT&T stadium. Fans attending the game can visit the Michaels booth at the stadium plaza to enjoy free Cowboys-themed crafts designed to ignite their game day spirit. Create a personalized game day memento and contribute to a giant fan mural to help complete a vibrant tribute to the team.

• Special promos for DFW locals: Michaels is offering Dallas-Fort Worth locals an exclusive 10% discount on in-store purchases when they wear Cowboys merchandise at checkout in participating North Texas locations. This offer is valid during the three days leading up to each 2024-2025 regular season game so fans can stock up on all their creative game day needs.

With the Dallas Cowboys' regular season kicking off on September 8, head to your local Michaels or visit Michaels.com for everything you need to cheer on America's Team.

About The Michaels Companies, Inc.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

Media Contact
Rachel Petersen
[email protected]

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