Students blend personal expression, trends through fashion

By Isabella Speziani09-17-2024

Since stepping onto the University of Miami Coral Gables Campus, students have found their personal style evolving from a mix of comfort and trends into a bold expression of their individuality, shaped by University life.

Students said they are without a doubt influenced by Miami's culture and fast-moving fashion trends. As they move through their college years, many find their style shaped by personal growth, warm weather, Miami's famous nightlife scene, and fellow classmates from all over the world.

"UM students are the best to keep up to date on the latest couture, workout, and vintage trends," said Julianna Sondon, a senior studying journalism. "Our campus has an insane mix of styles that make my own style very unique."

As students from the University described their personal style and how it has developed over time, many reflected on how their fashion choices not only express their individual personalities but also mirror the unique campus environment.

"Fashion is something I have always loved and been passionate about. I love putting together cute outfits and documenting them. It adds enjoyment to my everyday life, allowing me to be creative through what I wear," said Leah Bahamonde, a junior studying creative advertising.

When asked what influences their daily fashion choices, most students highlighted comfort as a key factor, especially when attending classes. Many also mentioned incorporating trendy pieces to accessorize their look-whether they have a workday, a class presentation, or a more relaxed day of lectures.

"I would say my style is a mix of functionality, culture, and what my schedule looks like. If I have to work, then I'll be dressed in business casual, that sort of thing," said John Murray, a senior studying sport administration and community psychology.

Students looking to delve into the fashion industry enrolled in the Fashion Public Relations class launched this fall, taught by School of Communication lecturer Tiffani Knowles-Senatus, a Miami native who recently transitioned to academia after a dynamic career in New York City. Her journey began in journalism at the Miami Herald and evolved into producing large-scale fashion events, where she became known for building relationships and showcasing diverse designers.

Knowles highlights the importance of staying true to a brand's core values, particularly in the face of fast fashion stores such as Fashion Nova and Shein, which dominate the market with trendy, affordable styles.

"It's the brand's story, not just the products, that keeps consumers engaged," she often reminds her students, echoing the sentiment of many students who see fashion as a form of self-expression, one deeply influenced by the dynamic, multicultural environment at the University.

In her class, Knowles emphasizes the importance of strategic thinking and problem-solving, making sure that her students are equipped to handle real-world problems.

She stresses that in fashion public relations, there should be no room for uncertainty-no "I don't know" responses-as public relations professionals are expected to provide solutions and add value to businesses.

Knowles drives home the point that brands often face a survival window of only 10 years, making it hard for public relations experts to develop strong, adaptable strategies. Her goal is to prepare students not only to contribute but to lead in building and sustaining a brand's long-term success.

Through courses like Fashion Public Relations and the diverse style influences across campus, University students are not only learning how to craft their own looks but are also gaining a deeper understanding of how fashion and public relations intersect, shaping the way they engage with the fashion industry both as consumers and future professionals.