THE ICONIC LAUNCHES 'CLICK, TRY & COLLECT'

Sydney, 8 November 2024 - Customers of THE ICONIC will now be able to enjoy an in-store extension of the seamless online shopping experience they love. Located within the new Martin Place Metro Station in Sydney, the HUBBEDconcept store has been brought to life through partnerships with Australia and New Zealand's leading fashion and lifestyle platform, THE ICONIC, and CouriersPlease. This launch expands THE ICONIC's delivery options beyond its 5,600 existing pickup points, including 800 HUBBED locations and 4,800 Australia Post collection points.

The HUBBED X THE ICONIC concept store combines the convenience of online shopping with the practicalities of a physical store. Customers will be able to collect their order, try it on in an instore change-room and return if required, all on the spot. Additionally, customers will be able to drop off RCYCL and REWEAR satchels containing clothing for recycling or for donation to Salvos Stores, available through THE ICONIC's RCYCL partnership, launched onsite earlier this month.

Rostin Javadi, COO of THE ICONIC said: "We are thrilled to partner with HUBBED on this innovative venture. Offering our customers Click & Collect convenience is paramount to creating a better way to shop. We can't wait to see how customers respond to the 'try-on' element with the launch of this concept store. It is an exciting development in THE ICONIC's commitment to a seamless shopping experience."

David McLean, CEO of HUBBED, expressed his excitement about the launch: "The opening of our concept store at Martin Place Metro Station marks a significant milestone in our mission to redefine the retail and logistics landscape. Our collaboration with THE ICONIC and CouriersPlease allows us to offer a truly exceptional service that caters to the evolving needs of modern consumers."

THE HUBBED concept store's central location ensures easy access for thousands of daily commuters, providing unparalleled convenience and efficiency in collecting their online orders.

Customers are now able to check out using the HUBBED Concept Store by selecting "Pick-Up" at the Delivery menu and selecting HUBBED Martin Place Metro. Orders will be shipped via CouriersPlease and be available for collection during HUBBED opening hours 7:30am - 6:00pm Monday - Friday.

To celebrate, THE ICONIC is hosting two weeks of activation events at the new HUBBED store Level B3, 8-12 Castlereagh Street, NSW 2000from Monday 5th November to Friday 15th November.

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About THE ICONIC

THE ICONIC is Australia and New Zealand's leading fashion and lifestyle platform. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience for its customers. THE ICONIC boasts fast delivery across Australia and New Zealand, with free shipping over $75 and free returns for 30 days. THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Beauty, Wellness, Home, Designer, Kids, Toys, and Considered, with hundreds of new products curated on-site daily. A proud member of Global Fashion Group, the leader in online fashion in LATAM, SEA and ANZ, THE ICONIC is focused on bringing on the future of shopping in Australia and New Zealand. For more information, please visit http://www.theiconic.com.au/ @theiconicau.

About HUBBED

HUBBED is a technology company connecting people, packages and businesses. Our platform offers flexible delivery solutions and a PUDO network, known as Parcelpoints, for seamless collection, returns, and drop-offs.

HUBBED is proudly certified by the Carbon Reduction Institute of Australia and have operated in Australia since 2014 expanding their network for parcel collection internationally including New Zealand, Taiwan, Philippines, US and Canada. This year, expansion plans include 5 new markets across Asia and the US.

About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, SEA and ANZ. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three e-commerce platforms: Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to over 800 million consumers from diverse cultures and lifestyles. GFG's platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 online destination for fashion & lifestyle in growth markets, and we are committed to doing this responsibly by being people and planet positive across everything we do. (ISIN: LU2010095458.)

About CouriersPlease

CouriersPleaseis Australia's fastest growing franchised courier and parcel delivery service, providing shipping solutions for E-Commerce retailers and traders across the nation. Celebrating 40 years of success in 2023, CouriersPlease continues to experience exponential year-on-year growth and is the trusted courier partner for Australia's leading retail brands through its independent Franchise Partners and network affiliates. The company is fully owned by Singapore Post (SingPost), a leader in E-Commerce logistics that provides innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

CouriersPlease is a multi-award-winning courier service, receiving a 5 Star rating on the FRANData Franchise Rating Scale and winning the NORA (National Online Retailers Association) Solution Partners Best Carrier Award in 2023. With 800+ active franchise territories and 400 support staff across 18 depot locations, CouriersPlease is committed to upholding its company values of Safety, Trust, Total Customer, One Team, Top Execution and Transformation.

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