Stornoway engages community in creating cruise success

Stornoway Port Authority (SPA) has been working closely with the local community and business groups to ensure constant communication around cruise and what to expect. Kirsty Hutchison
cruise manager SPA, explains: "Along with other local partners such as Outer Hebrides Tourism, Highlands and Islands Enterprise and the local council, a route to market guide was created for those wanting to know more about the cruise industry and how to get involved."

Significant work and investment to ensure vehicle traffic movements do not impact local community has been implemented by the port, including a new cruise shuttle drop off/pick up point.

Although no daily cap is in operation, the limited local resource determines that only one large ship booking should be accepted, says Hutchison who has found fellow CE member ports' experience helpful when it comes to possible congestion issues. "We have learnt from other ports who have been very helpful in what works and what doesn't work; for example, staggering bike tours to avoid congestion on local roads."

Stornoway welcomed 57,000 cruise passengers in 2024, including Ambassador Cruise Line's Ambition on April 1, which was the first cruiseship to call Stornoway's Deep Water Terminal.

Businesses positively affected by cruise tourism reported sales increases ranging from three percent to 275 percent.