JD Super Celebrates 10th Anniversary with Significant Investment in Brand Growth and New Initiatives

On September 5th, in Beijing, JD Super, the supermarket division of JD.com, marked its tenth anniversary by announcing a significant RMB 10 billion investment to bolster the growth of its brand partners, with a particular focus on agricultural producers and new product launches. The event was attended by nearly 500 executives from leading fast-moving consumer goods (FMCG) companies, including industry giants such as P&G, L'Oréal, Moutai, and Yili Group.

The ceremony highlighted JD Super's robust performance in the first half of 2024, where it saw a 20% year-over-year increase in new users and a more than 30% rise in order volume, coupled with double-digit revenue growth. As of the end of 2023, over 50 brands had surpassed RMB 1 billion in annual sales, with more than 100 brands achieving sales of RMB 500 million, and over 500 brands reaching sales of RMB 100 million.

Sandy Xu, CEO of JD.com, emphasized the significance of JD Super's role in the company's future, stating that its future growth will be driven by JD's efficient supply chain, omni-channel capabilities, and an open ecosystem that supports sustainable development for all partners.

Yao Yanzhong, Vice President of JD.com and President of JD Retail FMCG, elaborated on JD's strategy to enhance supply chain efficiency, product competitiveness, and cost-effectiveness to achieve high-quality growth on JD.com. He noted the importance of avoiding "involuntary competition" that can harm consumer interests.

In conjunction with the RMB 10 billion investment, JD Super introduced a new "arm-flinging" operation model aimed at reducing the operational burden on brand partners. This model enables brands to focus solely on product development while JD's teams handle marketing and sales efforts. The direct procurement approach minimizes product handling, reducing costs and enhancing efficiency. Additionally, JD's product safety monitoring labs in JD Logistics' 45 Asia No.1 intelligent warehouses add an extra layer of quality assurance.

JD Super's brand partners will benefit from access to over 30% of JD's extensive marketing resources across JD.com and public channels, significantly enhancing their visibility and growth potential.

With these strategic investments and new initiatives, JD Super is poised to further strengthen its position as a leader in the retail sector, driving forward innovation and sustainable growth for its brand partners in the coming years.

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