How to Make a Career Coaching Website

5. Share your background and experience

While your homepage offers a brief overview of who you are, an About Me page is where you can really offer an in-depth exploration of your journey, philosophy, and personality to let potential clients get to know you and help you earn their trust.

It's best to use a welcoming tone here. Some things to consider featuring on your page include:

• A bio about yourself, such as where you grew up, where you studied, and certifications or relevant work experience

• What made you want to help others maximize their professional potential

• An explanation of your approach to career coaching

• Awards or other recognitions that support your expertise

• Links to social profiles like Instagram and YouTube

This page is where clients can really get to know you, so don't be afraid to let them in and show them the real you.

Read our guide to writing a professional bio

6. Highlight your services

What services you offer, what they include, and how you approach them are all important to communicate to potential clients. Make sure to highlight your services on your homepage, but consider creating a dedicated page too.

A services page is a place to describe the services that you currently offer in more detail. This page should break down your different offerings, such as classes, consultations, and ebooks, as well as what each service includes and your pricing.

There are a few ways to do this on Squarespace.

Learn how to sell workshops on Squarespace

7. Make it easy to get in touch or book

Once potential clients get to know you, they'll need a way to get in touch about your services. To help them do this, create a contact and/or scheduling page.

For career coaches, a contact page typically houses a contact form. This page can also include other types of information, such as your business location, if you have an office, or if you serve a particular area. You can customize your form to gather whatever information you'll need from your clients, like focus areas or resume files.

You can also add online booking to your site using a booking tool like Acuity Scheduling. You'll be able to embed a calendar onto the page so clients can schedule a consultation or coaching session on their own.

Learn more about building a site with appointment booking

8. Create a blog to share simple tips

One way to draw interest in your services from potential clients is to regularly create engaging content in your areas of expertise.

A blog allows you to provide regular insights on your niche, building authority and audience loyalty for your niche. These posts help you gain trust with potential clients and build your website's SEO, which will make it easier for people to find you in search results.

You can also use blog posts to promote a related seminar or workshop that goes more in-depth on the topic, such as:

• Goal setting

• Resume writing

• Interview tips

Using content to funnel potential clients towards your products is a great use of your website and can help generate loyal, repeat business.

Read our guide to starting a blog

9. Add testimonials and reviews

While you may have featured brief client statements on your homepage, having a dedicated space for full client testimonials can help you build trust with potential clientele. Encourage your clients to leave reviews-successful entrepreneurs on Squarespace recommend sending an email requesting a testimonial or review immediately after a service or product has been delivered.

People are more likely to trust reviews and testimonials from other people than marketing directly from you. Displaying that positive feedback builds social proof, which makes potential clients feel more confident in booking with you. These testimonials can be featured in other areas of your site as well, such as blog posts, or your footer, which would ensure they show up on every page.

If you sell digital downloads or other digital products and services through an online store, you can also enable product reviews so clients can share their experience directly.

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