Fuel Your Clients' Success with Differentiated B2B Marketing Solutions

Small and medium-sized businesses (SMBs) represent a dynamic and rapidly growing market, bursting with opportunities for expansion. The sheer scale of the SMB market, represents 99.9% of all U.S. businesses and encompasses roughly 33 million companies.¹ Unfortunately, many SMBs are also resource challenged, making it more important than ever to increase the effectiveness of their marketing efforts to empower their growth.

This presents a distinct opportunity for your company to step in, offer tailored data-driven solutions, and solidify your position as a trusted partner for SMBs. As a trusted partner, you can help enable SMBs with B2B data solutions which helps them make informed decisions, refine strategies, and cultivate stronger customer relationships, ultimately unlocking their full potential.

5 Ways B2B Data Empowers SMBs to Market Smarter

The SMB landscape is characterized by high business churn, making it challenging for other businesses to access reliable and up-to-date data on these companies. For those that were able to overcome this hurdle, there were 5 key tactics that were employed:

• Optimized Data for a Single Source of Truth: By consolidating and organizing customer data, SMBs were able to create unified customer profiles, enabling a more comprehensive and personalized approach to marketing.

• Identified and Engaged High-Value Customers: B2B data helped SMBs to pinpoint their most valuable customers, facilitating targeted upselling, loyalty programs, and other initiatives that foster long-term relationships.

• Improved Marketing ROI: Through data-driven insights, SMBs were able to optimize their marketing campaigns, enhance response rates, and reduce costs, ultimately improving their return on investment.

• Uncovered New Market Opportunities: By analyzing market trends and customer behavior, SMBs were able to identify untapped opportunities and expand their reach.

• Engaged New Businesses Proactively: B2B data enabled SMBs to identify and engage with new businesses early on, gaining a competitive advantage.

What Businesses Need: A Trifecta of Data, Analytics, and Digital Delivery

Businesses today need more than raw data. They seek comprehensive solutions that encompass:

• Data: This includes firmographics (company size, location, industry, etc.), corporate linkage, industry-specific insights, corporate contacts, consumer-to-business links, and data management keying.

• Analytics: Advanced tools for customer profiling, penetration analysis, segmentation, acquisition metrics, cross-sell/up-sell identification, and churn insights.

• Digital Delivery: Solutions must offer flexibility and accessibility through marketing portals, on-premise installs, CRM integrations, and secure APIs.

Equifax's B2bConnect solution suite is designed to meet these needs, providing a comprehensive suite of data-driven marketing solutions. By partnering with Equifax, you can position yourself as a trusted provider of these essential solutions.

Real-World Success Stories: How B2bConnect Drives Results

• Marketing Optimization: DataLab, an Equifax partner, leveraged B2bConnect to help a property and casualty insurance carrier achieve a remarkable 60% reduction in cost-per-acquisition. This was achieved through improved targeting, segmentation, and the use of high-quality data.²

• Fraud Mitigation: An Equifax client in the commercial space utilized B2bConnect to improve SMB coverage by 30% and enhance the accuracy of their identity verification process. This led to increased efficiency and reduced risk.³

Establish Yourself as a Trusted SMB Partner

By partnering with Equifax and enabling B2bConnect, you can:

• Access a Wealth of Data: Gain access to Equifax's extensive commercial data on millions of SMBs, providing your clients with valuable insights.

• Offer Value-Added Services: Expand your service offerings to include data-driven marketing solutions, fraud prevention tools, and other valuable resources for SMBs.

• Build Stronger Relationships: Position yourself as an indispensable partner for SMBs, fostering long-term relationships and driving mutual success.

Ready to get started?

The SMB market presents a world of opportunities for growth and innovation. Through the B2bConnect solution suite, companies can access what they need to become a sought-after business marketing data partner. You can empower SMBs to optimize their marketing efforts, achieve their business goals, and thrive in a competitive landscape. Contact Equifax today to learn more about how B2bConnect can help you and your SMB clients.

Public link

Please use the above public link if you want to share this noodl on another website.