10/16/2024 | Press release | Distributed by Public on 10/16/2024 09:03
Editor's note: This story is the final installment in a spotlight series on our Equality Groups and how they serve Salesforce employees globally. Check out previous interviews with Genforce, Indigenousforce, and Outforce leaders.
Salesforce Parents and Families is a Salesforce Equality Group focusing on driving equality and equity for employees in all stages of their unique parenting, family, and caregiver journeys. The group's goal is to raise awareness of the importance of family care and how it affects employees.
We spoke with Stephanie Adams, a portfolio leader for public sector customer success and the Global President of Salesforce Parents and Families. She opened up about the strength of community, the challenges of modern caregiving, and the many ways people can connect through their familial experiences.
Salesforce Parents and Families was formerly an affinity group called "Parentforce." It stemmed from parents across the company coming together on internal discussion boards to share things like where to find babysitters, how to pick the best stroller, or advice for navigating parenting milestones.
During the pandemic, we saw not only parents but also caregivers face even more pressure as they juggled the demands of both home and work. We became an official Equality Group in July 2022 and today have over 12,500 members.
Parents are facing more pressure than ever. The U.S. Surgeon General recently issued a warning about the stressors that impact the mental health and well-being of parents and caregivers. Twenty-three percent of U.S. adults in the workforce are also part of the sandwich generation, which is the population of people who care for their aging parents and their own children.
The pressures that compound for this group can be overwhelming. We have an opportunity to offer them resources, community, and help coach managers on how to best support their colleagues who are caregivers. We know parenting and caregiving are huge components of a person's identity, and when these individuals come to work, we want to ensure they know they're not alone in this journey.
We know parenting and caregiving are huge components of a person's identity, and when these individuals come to work, we want to ensure they know they're not alone in this journey.
Stephanie Adams, Portfolio Leader for Public Sector Customer Success and Global President of Salesforce Parents and FamiliesFor me, this work is about creating a space for parents and caregivers to connect with colleagues who can relate to their unique experiences.
We do this across our global hubs to help our employees in culturally relevant ways. For example, in India, we had a photo contest encouraging members to share photos of their families celebrating Raksha Bandhan and Janmashtami. Our region-specific Slack channels allow people to post about their caregiving experiences, share their gratitude, and encourage others to use our family support benefits, like Cleo and Progyny.
We also engage people leaders to ensure they know how to best support their employees who are parents and caregivers. When we do this, we create a more inclusive workplace, and employees can perform their best.
One of our key focus areas is ensuring that people returning from parental or family leave have a seamless transition back into the workplace. We've found that the experience can vary depending on many factors, including the team or whether or not the employee's manager has experienced returning from leave themselves.
We've partnered with our Employee Success team to help improve this process. We piloted a cohort program in Australia and New Zealand where we grouped new parents together with other individuals who had children around the same time to help navigate their return to work. Instead of having to consult online forums, we found that new parents prefer to connect with real people for guidance or ideas. It's a much more human and personal experience. And we're working to expand these efforts to other regions around the world.
Intersectionality is everything! I'm a parent. I'm a woman. I'm a parent of neurodiverse kids, and I had my own ADHD diagnosis earlier this year. We bring all of these identities with us when we come to work. Salesforce Parents and Families is a unique group because everyone can identify with being part of a family.
Salesforce Parents and Families is a unique group because everyone can identify with being part of a family.
Stephanie Adams, Portfolio Leader for Public Sector Customer Success and Global President of Salesforce Parents and FamiliesWe work closely with all of our Equality Groups to host events and conversations for our global communities. For example, we hosted an event with Outforce on how to support and understand a family member in the LGBTQ+ community. We also held an event with the Salesforce Women's Network and Southasiaforce about how awkwardness is your superpower at work. Personally, I love that I have a place at Salesforce to talk to the neurodiverse community and understand how to support someone with ADHD.
We have several things in store across our global hubs. We'll host an internal event on building strong families and teams with Teri Hatfield, EVP of Sales at Tableau, who will speak about her experience in leadership and as a parent. We'll also host an intersectional event with Abilityforce in Australia and New Zealand where we'll discuss the careers of neurodiverse people and how they navigate everyday challenges and triumphs. And finally, we'll co-host a training session with Salesforce's health and safety team on navigating multi-generational living and how to navigate having different generations under a single household.
I've been surprised to learn how different cultures approach parenting and families. It's eye-opening how being part of a family resonates globally and how we interact with the family we are born into, our chosen family, and the connections we build every day. There are so many ways to be a family and being part of this Equality Group has shown me how we can all relate with one another.