08/30/2024 | News release | Distributed by Public on 08/30/2024 12:57
August 30, 2024
Shailendra Pratap and Shalini Sarin Jain have co-authored a groundbreaking book titled Managing Brand Transgressions: 8 Principles to Transform Your Brand, offering a comprehensive roadmap for navigating brand crises, with numerous real-world case studies from the past 50 years.