Okta Inc.
10/10/2024 | News release | Distributed by Public on 10/10/2024 11:28
Okta unveils responsible AI principles
We at Okta are striving to safely use and develop artificial intelligence (AI) to strengthen the connections between people, technology, and our community. When it comes to AI innovation, we aim to live our core values and harness the power of AI in a way that reflects said values. This kind of thinking is part of our DNA. That's why we're pleased to share our values-based approach to AI.
Introducing Okta's values-based approach to AI
AI is not new for Okta. We've already embraced the power of AIin our products. We also believethat our customers need a trusted Identity solution to truly unlock the power of AI, which is why we announced Okta AI at Oktane in 2023. But that's not the end of the story. We know our customers want to learn more about Okta's approach to AI; embedding trust and responsibility into our AI processes is a part of that.
In all of this, Okta is guided by our core values:
- Love our customers.
- Always secure. Always on.
- Build and own it.
- Drive what's next.
We believe these core values are essential to harnessing AI in a way that fosters trust and empowers our customers. Here's how our core values inform our approach to AI:
1. Love our customers
By being transparent: Loving our customers is at the heart of everything we do. When Okta innovates with AI, we want to be transparent with our customers about what our AI capabilities do and how to configure them so they feel empowered to harness those capabilities.
2. Always secure. Always on.
By earning customer trust: Our ongoing commitment to securityguides our decision-making and outcomes over the long term. We're also applying this rigorous approach to AI innovation: We're focused on security, privacy, and safety.
3. Build and own it
By practicing accountability:Part of Okta's culture is about fostering an environment where employees see themselves as builders and owners. Okta AI reflects this culture. We strive for accountability by working directly with customers on features and building with customer trust and control in mind.
4. Drive what's next
By innovating responsibly:The excitement around AI is real, and being proactive and innovative is a part of who we are. So is driving what's next in a responsible way. We aim to take a holistic approach by considering AI's broader impacts, including inclusivity, fairness, and ethics, and stay vigilant for other ways that AI could affect our drive to responsibly innovate. We're committed to building and developing capable AI that helps lead the industry in the fight against Identity-based cyberattacks, helping secure Identity for our customers and the industry.
Learn more about Okta AIand our research on AI at Work.