Stagwell Inc.

08/15/2024 | Press release | Distributed by Public on 08/15/2024 10:50

WHAT THE DATA SAY: 67% wish parents had been more honest about mental health struggles

MENTAL HEALTH NOW AS IMPORTANT AS FINANCES

When Elmo tweeted "Elmo is just checking in! How is everybody doing?" on social media earlier this year, the consensus was clear: people are struggling. Based on our new Harris Poll research with Sesame Workshop, Americans now rank mental health on par with economic stability in terms of importance.

  • 1 in 3 parents say their family's well-being is negatively affected by mental health issues - jumping to 1 in 2 for families with teens.
  • 61% of parents say their family is still experiencing negative effects from the COVID-19 pandemic.
  • 56% describe their fellow Americans as "anxious."
  • 55% say the average American is "kind," and 59% feel the average American is "resilient."
  • 82% believe their well-being would improve if society were kinder.
  • 8 in 10 Americans feel the news media play an important role in promoting kindness.
  • 84% say it's important to have more kindness-focused characters in children's shows, rising to 93% of educators.
  • 67% "wish my parents had been more honest with me about their mental health struggles."
  • 82% of Gen Z and Millennials "wish I had been taught more about how to understand and manage my emotions as a child," compared with 65% of older generations.
  • 63% of Gen Z and Millennials believe schools should focus on social and emotional skills just as much as academics.

KIDS EXPECT MORE INHERITANCE THAN IS COMING

More Americans are expected to turn 65 now through 2027 than in any time in history, and many of their kids have outsized expectations of an inheritance, based on our Harris Poll survey with Northwestern Mutual.

  • While 32% of Millennials and 38% of Gen Z expect an inheritance, 22% of Gen X and Boomers plan on giving one.
  • Cash-strapped Millennial families are the likeliest (59%) to say an inheritance is "highly critical" to their financial security.
  • 75% of Gen Z and 81% of Millennials say leaving an inheritance is their single most important financial goal (versus 46% for Gen X and Boomers).

1 IN 3 WORRY ABOUT JOB LOSS

Employed job seekers increasingly fear they will lose their jobs before finding a new one, according to our Harris Poll survey with Express Employment Professionals.

  • A third of employed job seekers report concerns about unexpected layoffs, up from 28% in the fall of 2023 and 24% in the spring of 2023.
  • 44% say an even bigger fear is not receiving a salary increase or raise they deserve at their current company.
  • 46% of employed job seekers list the top reasons for a job search as better compensation (46%), better work/life balance (41%) and better growth opportunities in their industry (41%).

ONLINE BANKS HAVE A TRUST ISSUE

A significant trust gap exists for online-only banks, based on our Harris Poll study with Apiture.

  • More than half of Americans trust large or local banks and credit unions, while 35% trust online-only banks.
  • 40% say they have experienced identity theft or fraud, such as data breaches that compromise personal information or phishing attempts.
  • 87% say financial institutions should invest in more significant cybersecurity measures, including enhanced security protocols.
  • 91% regularly review their financial statements for unusual activity or unauthorized transactions.

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