Unlocking the Potential of Disability Spending Power

Over 1.3 billion people, 15% to 20% of the global population, experience disability. This group, along with their friends and family, has a spending power of $13 trillion.

Why Should Businesses Care?

Massive Market Potential: Ignoring accessibility means losing out on a multitrillion-dollar market.

Inclusive Design Benefits All: Products and services designed for people with disabilities often improve the experience for everyone.

Brand Loyalty and Reputation: Companies that prioritize inclusion often gain the trust and loyalty of not only individuals with disabilities but their families and allies.

Companies Getting It Right

Microsoft: By embedding accessibility into product development, such as creating adaptive controllers for gamers, Microsoft has set a high bar for inclusivity in tech.

Airbnb: The company introduced accessibility filters to help people find accommodations that meet their needs.

JCPenney: By making fashion more inclusive, JCPenney hopes to start an 'adaptive revolution' in the industry.

Our corporate partners recognize the ROI in approaching consumers with disabilities and our collaborations help them to market and innovate their products through a framework of inclusion and accessibility," says AJ Assaadi, Vice President of Corporate Partnerships. For those newly interested in targeting the disability market, United Spinal provides access to a broad spectrum of consumer insights via its membership and chapter network.

Tap Into Disability Spending Power

Invest in Accessibility: Make physical and digital spaces inclusive by design.

Engage the Community: Work with individuals with disabilities during product development and decision-making processes.

Promote Inclusive Hiring: Embrace diverse talent to ensure representation at all levels of the organization. Our Pathways to Employment program supports wheelchair users in pursuing job opportunities and provides employers with guidance and resources in recruitment, onboarding, and the distribution of job opportunities.

Market Authentically: Reflect the diversity of the disability community in advertising and media.

Businesses that prioritize accessibility and inclusion will stand out in an increasingly competitive market. The disability economy is not just a social responsibility-it's a business imperative. Unlocking the potential of disability spending power means building a world that works better for everyone.

Learn more about corporate partnership opportunities. Get involved with our Pathways to Employment program. Support our mission.

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