LG Display Co. Ltd.

29/08/2024 | Press release | Distributed by Public on 29/08/2024 08:00

PR LG Display Begins Mass Production of 27-inch 480Hz Gaming OLED

SEOUL, Korea (August 29, 2024) - LG Display, the world's leading innovator of display technologies, announced today that it has begun mass producing its 27-inch 480Hz QHD Gaming OLED panel. The company is targeting the high-end gaming market with high-specification Gaming OLED displays that combine the industry's highest refresh rate and fastest response time to keep up with rapidly growing demand for gaming displays.

The most important factors for gaming displays are refresh rate, the number of images displayed per second, and response time, referring to how long it takes to display graphics card signals.

This new product delivers the three-dimensional picture quality of LG Display's OLED, requiring no backlighting as each pixel lights up on its own, along with a 480Hz ultra-high refresh rate, an industry best response time of 0.02ms, and QHD (2560x1440) resolution for an optimal gaming experience.

LG Display is the only company to have achieved a refresh rate of 480Hz on a Gaming OLED panel. The higher the refresh rate, the smoother and sharper the content, even during fast-transitioning scenes.

As well as the higher refresh rate, the new record response time of 0.02ms on a Gray to Gray (GTG) basis is 0.01ms quicker than the previous best of 0.03ms. Shorter response times, where every thousandth of a second counts, are especially advantageous for the pace of first-person shooters and racing games.

In addition, WRGB pixel structure optimization enhances the readability of text compared to conventional screens, while a four-sided borderless design based on minimized bezel width offers gamers an even greater sense of immersion.

Meanwhile, LG Display is accelerating its efforts to capture the opportunity of the fast-growing gaming display market with a full lineup of Gaming OLEDs ranging from 27 to 45 inches, incorporating a number of its own technologies.

The company's Gaming OLEDs are equipped with META Technology, which improves picture quality by harnessing Micro Lens Array (MLA) to maximize brightness and minimize reflections that can be particularly distracting if they appear on the screen during dark scenes.

LG Display's specialized technologies additionally include Dynamic Frequency & Resolution (DFR), allowing users to freely select between high-refresh-rate (FHD∙480Hz) and high-resolution (UHD∙240Hz) modes depending on the content, as well as Bendable OLED, which enables users to bend the screen up to 800R (the same degree of curve as a circle with a radius of 800mm) to achieve a level of curvature optimized for various game genres.

Another feature of the company's OLED panels is that they emit half the blue light of LCD screens, protecting users from its potentially harmful effects, while they are also free from headache-causing flicker, reducing eye fatigue even during long gaming sessions.

According to global market research firm Omdia, the gaming monitor market was valued at USD 12.7767 billion this year and is expected to expand at a compound annual growth rate of 5.8% through 2027, reaching USD 15.1315 billion.

"We will create differentiated customer value and secure leadership in the high-end gaming display market based on the advantages of LG Display's unparalleled OLED technologies, such as an ultra-high refresh rate, fast response time, and ultra-high resolution," said Won-seok Kang, Vice President and Head of the Large Display Product Planning Division at LG Display.