Southern Cross Media Group Ltd.

10/01/2024 | Press release | Distributed by Public on 09/30/2024 22:02

SCA SECURES 26TH CONSECUTIVE WIN OF 25-54s DEMOGRAPHIC

The Fox is Melbourne's #1 FM BREAKFAST SHOW and most listened to STATION

B105 clean sweeps Brisbane: #1 STATION, #1 BREAKFAST SHOW and #1 DRIVE SHOW

Triple M is Adelaide's #1 BREAKFAST SHOW

Triple M has #1 reach in AFL and NRL

SCA has secured a record-breaking 26th consecutive win^ of the key 25-54 buying demographic to maintain its position as Australia's no.1 25-54 radio network* in today's GfK Radio360 Metro Survey #6 2024 results.

In a further indicator of continued dominance, SCA's Hit Network was again no.1 for women 25-54, while the Triple M network was no.1 for men 25-54, confirming that as the outright leaders in these commercially critical demographics, SCA is the undisputed home of the audience that matters most to Australian advertisers.

SCA's Hit and Triple M metro station wins for Survey 6 include:

  • #1 Melbourne FM Breakfast show - The Fox's Fifi, Fev & Nick
  • #1 Brisbane Station, Breakfast show and Drive show - B105, Stav, Abby & Matt, Carrie & Tommy
  • #1 and #2 Brisbane radio stations - B105 and Triple M Brisbane
  • #1 Adelaide Breakfast show - Triple M Adelaide's Roo, Ditts & Loz

When it comes to footy, Triple M continued its winning season:

  • #1 reach in AFL and NRL
  • #1 AFL broadcast in metro markets, reaching 700,000 P10+ across the weekend in Melbourne, Adelaide & Perth**
  • #1 AFL broadcast in metro markets, reaching 424,000 P25-54 across the weekend in Melbourne, Adelaide & Perth**
  • #1 NRL reach for P10+, reaching 376,000^^
  • #1 NRL reach for P25-54, reaching 183,000^^

SCA Chief Content Officer, Dave Cameron, said: "Today's incredible result confirms that the Melbourne market has now settled, with the re-crowning of the local and lovable powerhouse of Fifi, Fev & Nick as Melbourne's indisputable number one FM Breakfast show.

"This show remains unwavering on creating joyful, Melbourne-focused and family-friendly fun, and Melbourne listeners have decisively responded by making the show number one again.

"SCA also continues to dominate the Breakfast shift elsewhere, with the brilliant Stav, Abby & Matt on B105 remaining Brisbane's number one Breakfast show, and Triple M Adelaide's Roo, Ditts & Loz continuing their record-winning number one streak.

"Triple M Perth has also achieved its highest result ever today, driven by another increase at Breakfast from Xav & Michelle.

"SCA's strong Breakfast and Drive shows have continued to drive a dominant 25-54 'audience that matters' result nationally, maintaining significant leadership over our competitors in this commercially critical demographic for our advertising clients.

"Hamish & Andy, as Australia's number one podcast, completes the set of audience-loved shows across the nation, which continues to engage Australia's biggest 25-54 audience that matters."

SCA Chief Commercial Officer, Seb Rennie, said: "SCA remains the clear leader as the no. 1 home of the audience that matters - 25-to-54-year-olds, as proven once again by today's results.

"Combined with our growing SCA-ACE represented metro stations, the metro 25-54 commercial audience share is market leading at 35.3%*, ahead of our nearest competition by 8.5 share points*.

"SCA's in-depth understanding of the commercially critical buying demographic is evident of why we have dominated for 26 surveys in a row."

Sources:

* GfK Radio 360 Metro Survey #6 2024. P10+/P25-54/M25-54/F25-54, Mon-Sun ROS/Mon-Fri 05.30-09.00/Mon-Fri 06.00-09.00/Mon-Fri 15.00-18.00/Mon-Fri 16.00-19.00. Total Radio. Market Share/Commercial Share/Cume Reach.

^ 26 surveys since Survey #5, 2021, FM & DAB+.

** GfK Radio Ratings. Metro Survey 6, 2024. Melbourne - Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide - Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth - Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+. Cume / Market Share %

^^ GfK Radio Ratings. Metro Survey 6, 2024. Sydney / Brisbane. - Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ / People 25-54 . Cume Reach / Market Share %

ENDS

About SCA (Southern Cross Austereo)

Southern Cross Austereo (SCA) is one of Australia's leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio. SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia's East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia's free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content. www.southerncrossaustereo.com.au