Top 3 Emerging Trends in Grocery: Merchandising, Pricing & Promotions, and Loyalty

By Krystie Wiese, Associate Partner, Columbus Consulting

In this latest installment of The Columbus Consulting Tech Scan, our grocery expert, Krystie Wiese, explores three emerging trends that are shaping current technology investments for grocers.

The grocery industry is rapidly evolving as consumer behavior shifts and technology advances. To stay competitive, grocery retailers are embracing innovative strategies in merchandising, pricing and promotions, and loyalty programs. Here are three emerging trends shaping current technology investments for grocers :

ONE: Personalized In-Store Merchandising Using AI and Data Analytics

TWO: Dynamic and Competitive Pricing Models

THREE: Next-Level Loyalty Programs

As grocery retailers consider these emerging trends, it is crucial to be mindful and planful about how to prioritize and integrate them into their IT roadmaps. System selection and implementation represent significant investments, not only in terms of money but also time and resources. By developing a thoughtful roadmap, organizations can ensure they are intentional with their investments and maximize the benefits. This planning allows companies to align their IT strategies with broader business goals, setting themselves up to be leaders in both technology adoption and operational efficiency. In a rapidly evolving grocery landscape, a well-crafted IT roadmap will be essential for staying competitive and driving future growth.

Read the full article here along with other Tech Scan blogs.