05/09/2024 | News release | Distributed by Public on 06/09/2024 14:19
2024-09-05. Artificial intelligence (AI) continues to influence everything from editorial workflows to content creation. Two of the industry's key AI leads recently provided insights into emerging practice on AI transparency and adoption.
by WAN-IFRA Staff[email protected]| September 6, 2024
We used Chat GPT to synthesise these LinkedIn posts from Jane Barrett, Head of AI Strategy at Reuters, and Schibstedmedia group.
These insights provide a comprehensive look at both the importance of transparency in AI use within media and practical steps for organisations beginning their AI journey.
Schibsted Media's AI Transparency Recommendations
Earlier this year, Schibsted Media'sAgnes Stenbom, alongside senior leaders from 13 major Swedish media companies, participated in a collaborative initiative aimed at improving transparency regarding AI usage in editorial content.
Facilitated by the Nordic AI Journalism Network under the umbrella of Utgivarna (the Swedish Publishers' Organisation), the group delivered seven specific recommendations on when and how AI should be disclosed to media consumers:
For those wondering how to start with AI implementation, Jane Barrett shared her three key recommendations.
Her advice is aimed at companies and teams still in the early stages of integrating AI into their operations:
Barrett stresses that organisations should not delay AI adoption while waiting for perfect solutions, but should instead focus on gradual integration as tools develop.
Barrett's post was a summary of her chat to Omar Mehtababout what Reutersare doing with AI and GenAI in the newsroom. Listen to the full episode on:
Spotify:https://open.spotify.com/show/3BnbYyRoElYQRCf1jsklts?si=03241a882bef4bf9&nd=1&dlsi=c3a1673bb3174d61
Apple:https://podcasts.apple.com/gb/podcast/ibc365-accelerating-innovation/id1760009999
WAN-IFRA Staff