'Unsellable Houses' and 'Bargain Block' New Season Premieres Deliver HGTV's Highest-Rated Wednesday Prime In Nearly Two Years

The Wednesday, Sept. 4, new season premieres of popular series Unsellable Houses and Bargain Block drove HGTV's highest-rated Wednesday night in prime in nearly two years. The episodes attracted nearly two million total viewers for Unsellable Houses at 8 p.m. ET/PT and more than 2.4 million total viewers for Bargain Block at 9 p.m.,with both series ranking as top 5 non-news/sports cable premieres among Adults 25-54 and Women 25-54 for the night.

The season premiere episode of Unsellable Houses boasted triple-digit gains of 159 percent among Adults 25-54 and 179 percent among Women 25-54 over the prior six weeks. For Bargain Block, the season premiere delivered a 59 percent lift among Adults 25-54 and a 79 percent increase among Women 25-54 versus the previous six weeks.

Passionate fans of both series also have visited HGTV's digital platforms in support of their new seasons. Unsellable Houses and Bargain Block have delivered more than 1.6 million page views on HGTV.com and 690K impressions across the net's Facebook, X (formerly known as Twitter), Instagram, TikTok and Threads accounts.

New episodes of Unsellable Houses air Wednesdays at 8 p.m. ET/PT followed by Bargain Block at 9 p.m., with the fresh episodes of both series available to stream the same day and time on Max® and discovery+. Past seasons of the series also can be streamed on Max® and discovery+.

Unsellable Houses and Bargain Block are produced by High Noon Entertainment.

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HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to just over 68 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of more than 34 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, X (formerly known as Twitter), Pinterest, Instagram, TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

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