Enthusiast Gaming Collaborates With White Claw 0% Alcohol During “0-100 Happy Hours” Campaign

Campaign to Feature Luminosity Gaming creators and professional esports athletes to promote White Claw 0% Alcohol via interactive head-to-head challenges

Los Angeles, October 24th - Enthusiast Gaming Holdings Inc. ("Enthusiast Gaming" or the "Company") (TSX: EGLX), a leading gaming media and entertainment company, today announced, in partnership with White Claw™ 0% Alcohol, a non-alcoholic premium seltzer from leading alcoholic seltzer brand White Claw®, an interactive live streamed challenge. This event kicked off on September 26th, 2024 and is continuing for a six week-period through October 30th with two additional events.

Through Enthusiast, White Claw will authentically connect with the gaming community through a series of head-to-head challenges that prominently showcase Luminosity Gaming content creators during each live stream of the "0-100 Happy Hour, Presented by White Claw 0% Alcohol" series. Over the course of the six-week challenge, these live stream showdowns will feature six popular Luminosity members such as Sweetdreams, Coney, and Jay3 competing and enjoying titles such as Apex Legends and Golf with Your Friends to encourage friendly competition amongst viewers.

The "0-100 Happy Hour" live stream campaign with White Claw 0% Alcohol aims to promote an alternative to other product segments with alcohol-free consumption while gaming to encourage peak performance. Viewers can engage with their favorite creators as they partake in all the action refreshed by White Claw 0% Alcohol - and look forward to a unified game for all participating creators this fall.

"A drink for all occasions, White Claw 0% Alcohol is a game-changing, premium non-alcoholic seltzer that has the depth and complexity that tastes, feels, and looks like no other non-alcoholic drink," said Kevin Brady, Vice President of Marketing, Mark Anthony Brands Inc. "As a brand, we exist to refresh social connections, which is why we are thrilled to partner with Enthusiast Gaming to offer a beverage that is refreshing drinking occasions while delivering a delicious option to fans exploring a damp lifestyle. We know that with White Claw 0% Alcohol in hand, the gaming community will have the extra boost of encouragement to say 'yes' to joining any occasion."

"We're excited to collaborate with White Claw 0% Alcohol for a new partnership that combines gaming with safe consumption of non-alcoholic drinks," said Alex Gonzalez, SVP of Talent, Gaming, & Marketing for Enthusiast Gaming. "With challenges that unlock the competition that gaming has to offer all players, our partnership with White Claw 0% Alcohol will entertain and educate our audiences in an authentic manner through our diverse cast of creators."

The next live stream event will take place on October 24th at 3 PM ET and the finale on October 30th at 9 PM ET will feature a Halloween themed favorite with six Luminosity creators taking on the "0-100 After Party" with the popular party game Among Us. Viewers can tune in via the respective creator's Twitch livestreams.

About Enthusiast Gaming

Enthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

White Claw 0% Non-Alcoholic Premium Seltzer is a part of the Mark Anthony Brands, Inc. portfolio of products known for beverage innovations, iconic flavors, and pure, natural, crisp taste refreshment. Visit www.whiteclawzero.com or learn more @WhiteClawZero on Instagram.

Contacts

Enthusiast Gaming: Felicia DellaFortuna, Chief Financial Officer

Investors: [email protected]

Media: [email protected]

Forward Looking Information

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company's strategic initiatives, events and campaigns.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company's growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.

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