AI Digital Transformation 24 AI marketing tools your team should be using in 2025

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Artificial intelligence (AI) is fundamentally shifting how we work. AI marketing tools are reshaping the industry now and in the future. From reporting and analytics to content creation and customer care, companies are investing in AI marketing tools to get more out of their efforts.

The use cases for AI tools for social media marketing continue to grow. People are using AI marketing tools to aid with handling customer support inquiries, creating personalized offers, writing email copy, automating administrative tasks and analyzing consumer data. Regardless of the help you're looking for, there's an AI marketing tool that can meet your needs.

Read on to find out about the 24 best AI marketing tools you can use to speed up your workflows-and empower you to make faster, better decisions with a competitive advantage.

What is an AI marketing tool?

An AI marketing tool is a software that uses artificial intelligence technologies such as machine learning (ML), natural language processing (NLP), semantic search and sentiment analysis to enhance the execution of marketing tasks and workflows.

The nature of AI marketing tools is quite sophisticated. But to put it simply, they intake data and inputs that humans feed them to provide an insight or action based on your request. There are many AI use cases in marketing, but social media marketing especially benefits from automation, lifting a notable workload.

We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.

Best overall AI marketing tool

More companies are expanding their AI use as they scale or undergo digital transformation from legacy software. And social data is central to many marketing transformations.

According to The 2023 State of Social Media Report, 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well.

Investing in an AI marketing tool that fits easily into your tech stack helps you scale your marketing efforts, consolidate marketing functions and streamline workflows across your entire organization.

1. Sprout Social

Sprout Social's AI capabilities within our all-in-one platform accelerate business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

How Sprout helps marketers

Sprout provides a range of marketing functions-from social media listening and customer care to digital marketing and competitive intelligence-giving you more valuable insights for faster decision-making.

Use Sprout's AI-powered social tools for:

• Business intelligence. The 2023 State of Social Media Report shows 44% of business leaders are using sentiment analysis to understand consumer behavior. Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Its AI and automation power the processing of 50,000+ messages a second in Social Listening and 600M+ messages per day.
• Reputation management. Sprout's Listening capabilities set you up for early crisis detection and management by enabling you to set spike alerts or track trending words/phrases from customer conversations.
• Social media scheduling. Sprout takes the guesswork out of figuring out the best time to post on social media. You can schedule content in advance and use Optimal Sent Times to determine the ideal time to post your content.
• Optimizing marketing workflows. Sprout's AI and patented ViralPost® technology puts brands in a position to streamline workflows. For example, Suggestions by AI Assist helps you create captions in seconds, enabling you to break through writer's block, inspire new ideas and enhance your post copy.
• Customer service. Sprout helps you provide better customer care. For example, build chatbots to handle customer support requests and suggest replies to customer inquiries. Elevate your customer service case management with our Case Management solution by eliminating the manual effort of assigning and creating cases. Empower your care teams with the right level of attention and avoid disruptions.

Start your free Sprout trial

AI marketing tools for automation

If you have a lot of robust workflows or if you are a team of one, consider automating your tasks and processes with AI marketing tools. Here are some top AI marketing tools for automation.

2. Zapier

Zapier is the tool on the market for AI-driven automation. Automate time-intensive tasks and transform text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights. Use a free version or purchase one of Zapier's plans for more features.

3. Salesloft

Salesloft is a sales engagement platform offering a suite of AI marketing tools to help teams manage their workflows more efficiently. They offer a variety of automation, from email and call automation to cadence management. For example, you can deploy chatbots to provide personalized responses, ask questions and route conversations to a human sales representative if needed. You can contact Salesloft for a price estimate.

4. Salesforce

Salesforce is a customer relationship management (CRM) software specializing in sales, customer service, e-commerce, analytics and marketing automation. For example, Salesforce Einstein AI uses machine learning and predictive analytics to analyze historical customer data and pinpoint patterns that indicate potential churn. ​

Salesforce integrates with Sprout to give your team a 360-degree view of your customer. And with Sprout's social data in Salesforce's AI assistant, Agentforce assistant for Service Cloud, care agents can accelerate case resolution time and surface customer insights right where they already work in Service Cloud. Salesforce's Agentforce Assistant for Service Cloud also enables agents to more easily personalize responses to customers and enhance the overall brand experience.

AI marketing tools for digital marketing

AI marketing tools can be used for end-to-end digital marketing efforts. Here's a few options to review in your research.

5. Albert.ai

Albert.ai describes itself as a "digital ally" that can self-optimize across channels. This AI marketing tool enhances digital advertising performance through advanced automation. It can help with a variety of tasks from keyword research to optimizing ad spend and audience engagement to reporting. You can contact Albert.ai for a customized price.

6. Optimove

Optimove is a CRM platform providing customer behavior, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to launch or which customers have been exposed to too many marketing emails. Optimove offers custom pricing solutions based on your company's needs.

7. Tidio

Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization (CRO) through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty. Start for free or purchase a plan starting at $29, including custom pricing based on your company's needs.

AI marketing tools for copywriting

AI marketing tools help you create messages that resonate with your target audience, incorporate your brand voice and speed up the writing process. Here are some AI tools for content planning and copywriting.

8. Keyword Insights

Keyword Insights is a powerful search engine optimization (SEO) tool with an AI writing assistant designed for modern content creators. The AI writing assistant blends content research, writing and optimization into a single platform. With this interactive AI chat assistant, you can get dynamic responses to diverse writing requests from attention-grabbing introductions to product descriptions.

9. Jasper

Jasper helps you speed up the writing process using generative AI. This AI tool for content generation gives you access to over 50 templates for your marketing assets such as landing pages, emails and blog posts. It offers multiple fonts and over 80 languages you can choose from. Jasper is also grounded in your brand's unique voice and style so you can maintain consistent, quality content. Try Jasper's free trial or purchase one of their Creator, Pro or Business plans for more features.

10. Writer

Writer is an AI marketing tool designed to enhance enterprise marketing efforts through advanced copywriting solutions, including a chatbot feature. Writer's grammar and syntax suggestions transform your writing into professional and accurate copy. It also maintains your company's brand voice, tone and style by allowing you to build your own database of approved company terminology. Access Writer for free, purchase a basic plan for $18 per month, or contact their sales team for enterprise pricing.

11. Surfer SEO

Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). This AI for content tool can analyze SERPs, evaluate keywords and compare your content against the learnings of top-ranking pages. Surfer also offers an outline generator and keyword research tools to help you plan and write content. Surfer's pricing begins at $99 a month and offers plans for smaller teams, agencies and enterprises.

12. Claude

Claude is an AI assistant focusing on safety, accuracy and security to enhance user productivity. It supports drafting and iterating on websites, graphics, documents and code, making it useful for copywriting. You can also share your strongest chats with your team to help further brainstorming and execution. Claude offers several pricing models, starting with a free version and scaling up to professional and enterprise levels beginning at $20 per person per month.

AI tools for social media marketing

We've come to our favorite category: AI tools for social media marketing. Let's dive in

13. Smartly.io

Smartly.io is an AI-powered advertising platform that enhances social media marketing by offering creative, media and intelligence solutions. For example, you can automate creative production assets, optimize cross-channel social media campaigns, conduct social analysis and predict future performance trends. You can contact Smartly for customized pricing options.

14. SocialPilot

SocialPilot is a social media management and scheduling platform tailored for businesses and agencies. You can bulk schedule up to 500 posts, assign tasks and create automated reports. Along with tools for publishing and analytics, SocialPilot has an AI assistant for enhancing content creation and a content library for asset management. This AI marketing tool platform offers a 14-day free trial without requiring a credit card for sign-up. Paid plans begin at $25 per month and scale up for professionals, smaller teams and agencies.

15. Loomly

Loomly is a social media marketing platform that can help your publishing and planning efforts. It has a content calendar and library, along with a feed of post ideas based on trending topics and current events. Loomly also has features and tools for collaboration and approvals and integrates with networks like Facebook, Instagram, LinkedIn and more. Loomly offers a 15-day free trial and paid plans begin at $32 per month, but they also offer customized pricing for enterprise.

16. Agorapulse

Agorapulse provides various social media marketing solutions. The platform has a unified inbox, scheduling, publishing and reporting. Similar to the other AI tools on our list, Agorapulse offers an AI writing assistant to improve your content. They offer integrations with a variety of major networks such as X (formerly known as Twitter), Facebook, Instagram and YouTube. They also have Google Analytics integration. You can try the tool free for 30 days or purchase one of their plans. The standard plan begins at $49 per user per month and scales to custom pricing.

AI email marketing tools

AI can help with traditional digital marketing tactics. Let's dive into AI email marketing tools you should consider.

17. Seventh Sense

Seventh Sense is an email marketing tool that uses behavior profiling to attract customers' attention. It creates predictive models that analyze the best time and day to send email campaigns. It does this individually for each contact based on their activity. Marketers can increase email deliverability and improve the sender score. Seventh Sense also integrates with HubSpot and Marketo. Seventh Sense offers flexible pricing for business and enterprise customers.

18. Milled

Milled is one of the largest search engines for e-commerce emails and campaigns. You get access to over 36 million emails from over 100,000 e-commerce brands. Milled offers AI marketing tools for creative inspiration, competitor tracking and campaign optimization. Milled offers three pricing plans: a free basic plan, professional at $99 per month and $299 per month for businesses.

19. ZeroBounce

True to its name, ZeroBounce helps you optimize your emails to lower bounce rates. It specializes in email validation and deliverability services, offering a range of tools including activity data, email scoring and more. ZeroBounce aims to improve email campaign performance by enhancing list accuracy and inbox placement as well. ZeroBounce provides flexible pricing options, starting with a pay-as-you-go credit model with the lowest subscription plan beginning at $18 per month.

20. Reply.io

Reply.io is designed to enhance sales outreach and email marketing through automation and AI-driven tools. It offers features such as email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences and more. You can also automate meeting schedules so you can book leads with ease. Reply.io has a flexible pricing model with the lowest plan beginning at $59 per month.

AI marketing tools for editing

Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that help you have error-free copy every time. Here's some AI tools for content editing you can use.

21. Grammarly

Grammarly helps you churn out accurate writing through clarity suggestions, grammar checking, plagiarism detection and style guide adherence. It also offers personalized tone suggestions, whether it's professional or informal. It supports platforms you likely already write on, including Google Docs, Microsoft Word and Gmail. Grammarly's free plan offers spelling and grammar suggestions, along with 100 AI prompts. You can purchase a professional or enterprise account to receive more tools.

22. Hemingway Editor

Hemingway Editor uses machine learning (ML) to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clearer, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content. Hemingway is free to use.

23. Frase.io

Frase.io is an AI-driven marketing platform designed to help you write and edit SEO content. It offers a unified content creation process where users can research, write and optimize content seamlessly. You can use Frase.io to write content briefs, edit articles and analyze search queries. Frase.io provides a free trial and various pricing tiers for individuals and businesses. You can also purchase several add-ons to curate the experience you need.

24. Hoppy Copy

Hoppy Copy is an AI marketing tool you can use to enhance email marketing campaigns and newsletters. It offers a range of features including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. And Hoppy Copy offers a spam checker to identify email deliverability. The platform offers a free seven-day trial and tiered pricing beginning at $23.

Benefits of using AI tools for marketing

AI marketing tools help you complete work faster by executing repetitive or monotonous tasks that are consuming or require a lot of effort. But they can also help you produce high-quality work backed by data. Here are several key ways marketers are reaping the benefits of using AI marketing tools:

AI for customer service and personalization

Providing personalized content for each customer is one of the most noteworthy ways AI marketing tools can help you in your work. Along with building personalization into every point of the buyer journey, you can use customer service social media tools to provide more responsive care. AI marketing tools can tailor content to specific buyer personas and analyze a customer's profile to provide recommendations.

AI for content creation

Using AI to support and scale social media content creation is one of the most popular benefits. You can use it to discover fresh content ideas, create outlines and briefs, edit, copywrite and more. Using AI for content creation relieves mental load for marketers in the creative writing process, providing them with a rough draft for content in just seconds. From there, it allows them to add their own human flair to it and adjust it to their brand's tone of voice.

AI for data analytics

AI can aggregate and analyze enormous amounts of data, enabling you to draw insights faster and summarize it quickly to share across your team. The use cases for AI data analytics and reporting are broad, but sentiment analysis is a great example. AI can scroll data across online and social media to understand how your customers feel about your brand and products across various online platforms. It helps you better understand real-time brand perception, evolving market trends and your target audience's interests and expectations.

AI marketing tools empower marketers of tomorrow

It's time to join the next generation of marketers who are using AI marketing tools to scale their marketing efforts and revamping their martech stack for optimal impact. Get hours back from manual tasks so you can focus your energy on extracting insights and executing. A centralized AI marketing tool that handles a range of functions like Sprout Social will help you accomplish that. Sign up for a free 30-day trial.

Jamia Kenan

Jamia Kenan is a Senior Content Specialist for Sprout Social based in Atlanta, GA. When she's not writing, you'll find her talking about the Internet from the latest TikTok trends to NFTs and the metaverse. She also enjoys trying new restaurants, hiking and watching movies.

Read all articlesby Jamia Kenan