Infront expands basketball portfolio through Virtus Segafredo Bologna partnership

New agreement covers commercial and marketing role for three seasons

Milan/Bologna, Italy- Infront has been appointed the exclusive marketing partner of Lega Serie A Basketball club Virtus Segafredo Bologna as the club looks to develop its brand both nationally and internationally.

The agreement includes the management of commercial and marketing rights for the 2024/2025, 2025/2026 and 2026/2027 seasons with the possibility of renewal.

It expands Infront's basketball sector portfolio, which currently includes its position as Official Advisor of Lega Basket Serie A and exclusive marketing partner of the International Basketball Federation (FIBA).

Infront will work with the Bolognese Club on the development of new sponsorship formats for all national and international matches, both within the Italian championship and cups, and in international competitions and friendly matches/tournaments organized by the club. It will support the club in its growth, visibility and engagement whilst sharing the value of the Virtus brand at a national and international level.

Luca Baraldi, CEO Virtus Segafredo Bologna: "We are proud to welcome Infront, a leading company in the sports marketing sector, to the large Virtus family. The multi-year agreement is a concrete sign of the appeal and prestige of Virtus Segafredo Bologna also from a commercial point of view and is of great importance for the Club's strategy. We are certain that the new agreement will be decisive in achieving a further leap in quality to our structure, we are happy that, with the collaboration of Infront, we will be able to count on the contribution of such an important partner with whom we can share the next sporting seasons."

Alessandro Giacomini, Managing Director Infront Italy, commented: "We are really pleased to be able to announce this partnership today, a very important piece in our development strategy in the basketball world. Together with the international properties and the prestigious assignment with Lega Basket Serie A, being able to support the growth plan of Virtus Segafredo Bologna, such an important and renowned Club on the Italian and international scene, is a source of pride for Infront and an even greater push to be always at the forefront of the sports business sector. We are convinced that this fundamental partnership will pave the way for further collaborations with other LBA clubs, a virtuous model that has distinguished us in the world of football for many years."