Alumnus' Creative Marketing Agency Honored

Northern Michigan University 2019 alumnus Ian Altobello is the owner of The Boreal Collective, which was nominated for a MarTech award for the "most innovative creative marketing company" of 2024 within the state of Michigan by Innovation In Business. Altobello earned his bachelor's degree in communication studies, with a minor in marketing.

The Boreal Collective offers digital media, content creation, and branding and education services. Their team works with clients to develop marketing materials, social media management, and SEO and marketing strategies which leave an intense and longstanding impression.

According to its website, The Boreal Collective pairs branded strategy with a collective approach. The company-consisting of creators, marketers, and analytic thinkers-strives to provide professional marketing services to businesses while allowing collaborators to experience both professional and personal growth. It emphasizes education as an integral component of its mission in order to facilitate such growth for their collective members and clients alike.

Using metrics provided by the UK-based research team AI Global Media, Innovation In Business determined that The Boreal Collective was among the "leading lights" of 2024 developments in the marketing technology industry. They implemented unbiased, merit-based criteria to ensure the most deserving candidates within the field were recognized with the MarTech award, which can provide a platform for star companies to promote their groundbreaking products and services to an international circle of peers and potential clientele.