Unifying The Greenbrier Companies: A Journey Through Company-wide Rebranding

Greenbrier recognized the need for a cohesive brand identity amidst today's business environment. In response to fragmented branding from mergers and acquisitions, we initiated a comprehensive rebranding strategy in 2019. This strategy was designed to bring together multiple legacy brands under a unified identity.

A brand was more than just a logo and Greenbrier worked to:

• Unite all of our companies under one strong, globally recognized brand.
• Respect and maintain local brand equity in the communities we serve.
• Unify our company message to reflect our core values.
• Help customers associate all of our brands as one connected company.
• Strengthen the Integrated Business Model.
• Build greater industry brand recognition.
• Create a branding platform for future growth.

Greenbrier's Brand Transformation

Hover over graphic to view now and then.