Beloved Dumle jumps into cereal bowl

This autumn, delicious breakfasts and snacking moments take on a new twist when Fazer's novelty, Dumle cereals, arrives in stores. The filled cereals that will please your taste buds have plenty of whole grain oats.

Breakfasts and snacks sometimes need variety and special delicacy. Offering versatility on the cereal shelf this autumn, Dumle cereals are crunchy milk chocolate and toffee-filled cereals with Dumle's beloved flavour.

Dumle is a joyful classic that will never grow up. It is suitable for many kinds of delicacy moments, which is why this familiar favourite now also enters the world of cereals. The novelty is great for anyone who loves Dumle's combination of milk chocolate and toffee.

These delicacy cereals are high in fibre and contain 31% whole grain oats. Inside the crunchy crust is a toffee-flavoured filling.

The product is available in shops from 1 August 2024.

Kuvapankki - Public Image bank ‒ Media_Press ‒ Finland ‒ Dumle-murot

Media contacts:

Reeta Kylänpää, Communications Manager, Fazer Lifestyle Foods, [email protected], tel. 0400 270 559

The Fazer media phone line is open Mon-Fri from 8 am to 4 pm, tel. +358 40 668 2998, [email protected]

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer's operations comply with its Code of Conduct that is based on the Group's values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.

Northern Magic. Made Real.