HFA Launches Registration for Annual Event: Rebranded as The HFA Show

BOSTON, MA-October 2, 2024-As part of its evolution, the Health & Fitness Association has renamed its convention and trade show, formerly called IHRSA, as The HFA Show, the global trade association for health club and studio operators announced.

Registration is now open for the event to be held March 12-14, 2025, at the Mandalay Bay Resort in Las Vegas, Nevada.

"The decision on the new name came after an extensive review and feedback process with rebranding experts, members, supplier partners, exhibitors, and association leaders," HFA President & CEO Liz Clark said. "We wanted to continue to emphasize the connection between the association's mission to benefit members, their employees, and the industry as a whole, with the long proven value of our convention to deliver education, networking, and professional development opportunities all under one roof."

The theme for this year's event is "Navigating a New Era of Global Wellness." It speaks to not only the rebranding of the event but also the evolution of the health and fitness industry to embrace the mental as well as physical benefits of exercise through membership in brick and mortar fitness facilities.

The HFA Show offers multiple education opportunities to owners, executives, managers, personal trainers, group exercise instructors, and other professionals in the fitness industry. Education sessions have been grouped into eight tracks: staff management, sales and marketing, research and advocacy, technology and operations, programming, retention and experience, leadership and career growth, and industry partners.

The full education agenda along with the names of the keynote speakers will be released on October 25. Continuing education credits will be offered.

More than 400 exhibitors are expected, and a list of 2025 exhibitors will be made available soon. Discounts on registration are available to Health & Fitness Association members.

More details and a link to registration are available at healthandfitness.org/show.

About the Health & Fitness Association

The Health & Fitness Association, a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health.

Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.

Founded in 1981, the association publishes a monthly magazine, Club Business International, and operates The HFA Show. Follow the Health & Fitness Association on Facebook, Instagram, LinkedIn and X.

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