08/19/2024 | News release | Distributed by Public on 08/19/2024 15:16
Fifty-two years ago, Barb Schwartz debuted the concept of home staging based on her theatrical background and belief that properties could be improved before being listed. The staging process continues to evolve from its beginnings, which was mostly about simple decluttering and a few trending props. It has transitioned to extensive redecorating, including painting, bringing in new furnishings and even having playlists to add the most soothing background sounds.
Many home sellers see the potential for staging to increase their sales price. Twenty percent of buyers' agents say staging can boost sales prices between 1% and 5%, according to the National Association of REALTORS®' 2023 Profile of Home Staging. Some sellers take on staging on their own while others hire professionals. In other cases, agents may pick up all or part of the cost to sell a listing faster.
However, the staging process also may upset sellers who find their bookshelves emptied, counters and tables cleared, wallpaper stripped and their belongings hauled off to storage. Their home's paint colors also may be neutralized with white, beige or gray-whatever paint experts believe offers the greatest appeal.
Spaces are then crafted to convey Instagram and Pinterest perfection. A few pops of color (but not too much), a bit of trendiness (but not too over-the-top), some greenery (since everyone loves nature), a hint of fresh food scents in the kitchen and an overall feeling of casualness and comfort have become the hallmarks of welcoming potential buyers home.
But has staging gone too far? For sellers who think the best way to share their enthusiasm for their property is to display how they live-rather than how hypothetical homeowners might-the answer is yes. For others who like to give the impression of living in spare, pristine settings, the answer is no.
But maybe there is a middle ground to strive for where a real estate professional and stager develop a new strategy for tweaking existing spaces rather than doing a complete overhaul. You might engage in a dialogue with your seller to consider their point of view. Here's how to start.