Interpublic Reaffirms its Commitment to DEI at ADCOLOR 2024

Companies

• IPG
• FCB
• Current Global
• McCann
• MullenLowe Global
• The Weber Shandwick Collective

Interpublic proudly returned to ADCOLOR 2024 as the official Community Partner of Disability at ADCOLOR, reaffirming its commitment to diversity, equity, inclusion and belonging in the advertising and marketing industries. This year's theme, "Off Mute," encouraged attendees to amplify DEI efforts and spark meaningful change across the advertising landscape.

The conference opened with "DEI Goes Off Mute," a panel led by ADCOLOR Founder and President Tiffany R. Warren. Chief Diversity Officers from the world's largest advertising holding companies, including Interpublic's Channing Martin, came together to discuss the critical role of DEI in fostering a thriving and equitable society. They also urged attendees to reclaim the narrative around DEI, underscoring the continued importance of initiatives aimed at increasing the representation of diverse professionals in advertising.

Building on the #OffMute theme, Interpublic and FCB presented "Less Talk, More Action: Elevating the Disability Experience," a breakout session moderated by Storm Smith, CEO and Founder of Sunnie&Co. Featuring leaders from Current Group and FCB, the session showcased meaningful ways brands can authentically engage with the disability community, and featured FCB New York's award-winning "Dreamcaster" campaign for Michelob Ultra, which uses groundbreaking technology to make sports more accessible for visually impaired fans.

Additionally, in collaboration with Apple and Current Group, and supported by Asians for ADCOLOR and Disability at ADCOLOR, Interpublic introduced The Recharge Room - a sensory-friendly lounge offered attendees a space to relax and recharge their devices and themselves, complete with meditation playlists, ambient lighting and sensory tools.

The conference culminated with the 18th annual ADCOLOR Awards, where Interpublic agencies received several prestigious honors. Judith Harrison, Chief Diversity Officer at Weber Shandwick, was named DEI Executive of the Year; McCann Detroit won Campaign of the Year for its "Translators" campaign; and FCB Canada received the Most Valuable Partnership award for their impactful work with the Canadian Down Syndrome Society.

Interpublic's presence at ADCOLOR 2024 showcased its dedication to advancing diversity, equity, inclusion and belonging within the advertising industry. By engaging in thought-provoking discussions, offering actionable solutions and supporting inclusive spaces, Interpublic remains committed to amplifying underrepresented voices and driving meaningful change in the industry and beyond.