Students Gain Valuable Insights at the PRSSA ICON Conference

Event Attracts Participants From Around the Globe

MEDIA CONTACT: Elijah Taylor, [email protected]

(BOWIE, Md.) - Two Bowie State University students recently networked with public relations professionals from across the globe at the prestigious 2024 PRSSA ICON Conference hosted by the Public Relations Student Society of America (PRSSA) in Anaheim, CA.

Antania Evans and Kiannna Ophelia gained insights into emerging trends in the communications field. Evans, vice president of Bowie State's PRSSA chapter described the experience as invaluable.

"The conference hosted many PR professionals from all around the world that shared their experiences, as well as tips and tricks to being a successful PR person," said Evans a senior communications major. "The event featured group sessions throughout the day, providing students with opportunities to network and learn key strategies for advancing their careers in public relations, marketing, and communications."

Evans emphasized the value of attending the conference, not only for students with a clear path in PR, but also for those exploring different career options.

"Being in the room with so many professionals and like-minded individuals was very fulfilling for me," Evans explained. "I learned a lot of key information that I believe will benefit me in my journey in Public Relations. I am very grateful to have been able to attend."

Evans also expressed appreciation for the PR firm Glen Echo Group, LLC, for sponsoring the students' participation in the event. The team of storytellers and coalition builders has partnered with Bowie State over the years to help provide networking and learning experiences for BSU students.

"Bowie State's commitment to providing such opportunities demonstrates its dedication to preparing students for careers in competitive fields like public relations," said communication professor Rochelle Daniel, the university's PRSSA advisor. "Through experiences like the PRSSA ICON Conference, students gain first-hand industry knowledge and build essential professional networks, equipping them to thrive in their future careers."

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About Bowie State University
Founded in 1865, Bowie State University is the first Historically Black College/University (HBCU) in Maryland and one of the ten oldest in the country. As a leading institution of higher learning, Bowie State offers more than 65 bachelor's, master's, doctoral and certificate programs across arts and sciences, technology, business, education, healthcare and related disciplines. The university provides high-quality and affordable educational opportunities in a supportive environment that empowers students to think critically, make new discoveries, value differences and emerge as leaders in a highly technical, rapidly changing global society. For more information about Bowie State University, visit bowiestate.edu.

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