Campbell President and CEO Denise Morrison to Provide Strategic Overview of Company’s Progress at CAGNY Conference

CAMDEN, N.J.--(BUSINESS WIRE)--Feb. 19, 2014-- Campbell Soup Company (NYSE:CPB) President and Chief Executive Officer Denise Morrison will provide an overview of the company's strategic direction and performance this morning at the Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Fla. Morrison will discuss Campbell's successful efforts to strengthen its core business and to expand in higher-growth spaces.

She will also highlight the company's progress with respect to its three key strategies:

• Profitably grow North America Soup and Simple Meals;
• Expand the company's international presence; and
• Grow faster in Snacks and Healthy Beverages.

Campbell has taken actions to improve the performance of its U.S. Soup and Simple Meals business by optimizing all the drivers of demand and accelerating consumer-focused innovation. The company has continued to strengthen its Pepperidge Farm business, driving expansion of the Goldfish franchise while restoring growth in its fresh bakery business and reinvigorating growth in cookies. Under Morrison, Campbell has also added a trio of new growth engines: Bolthouse Farms, Plum Organics and the Kelsen Group. With combined sales of approximately $1 billion, these acquisitions give Campbell new platforms in faster-growing categories to create value and attract new consumers.

"Our $8 billion portfolio of brands is far more diversified than it was three years ago -- better balanced and better positioned to meet evolving consumer needs, behaviors and expectations," said Morrison. "Thoughtfully and strategically, we are gradually shifting Campbell's center of gravity."

The Campbell presentation will be webcast live at investor.campbellsoupcompany.com starting at 10:30 a.m. EST today. The presentations will be archived on the website and available for replay, beginning approximately two hours after the conclusion of the presentation.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," "V8," "Bolthouse Farms," "Plum Organics" and "Kjeldsens." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

Forward Looking Statements

This release contains "forward-looking statements." Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "believes," "estimates," "expects" and similar references to future periods. Examples of forward-looking statements include, but are not limited to, statements we make on guidance for 2014 and long-term profitable net sales growth, on our ability to execute our new business strategies successfully, and on our expectations that we can accelerate innovation across our portfolio, integrate acquisitions and expand our international footprint. Forward-looking statements are based on our current expectations and assumptions regarding our business, our industry and other future conditions. Forward-looking statements are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include the impact of strong competitive response to our marketing strategies; risks associated with trade and consumer acceptance of the company's initiatives, including innovation; our ability to realize projected cost savings; and the other factors described in "Risk Factors" in the company's most recent Form 10-K and subsequent SEC filings. We undertake no obligation to update these statements to reflect new information or future events.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto (Media)
856-342-3737
or
Jennifer Driscoll (Analysts/Investors)
856-342-6081