How to Sell on TikTok Shop

1. Get set up with TikTok Shop Seller Center

Go to TikTok Shop Seller Center and sign up with your business information. You can sign up using an existing account if you already have a TikTok profile for your business.

Once approved, you'll need to add your tax documents and banking information so you can get paid. Don't forget to set up your fulfillment location and shipping details in the Seller Shipping section.

Follow the following steps to configure your fulfillment settings.

1. Go to warehouse settings to set up your pickup & return warehouse locations.

2. Create a seller shipping template to offer your preferred shipping speed options to your customers on TikTok.

3. Change your shipping options from the default "TikTok Shipping" to "Seller Shipping."

2. Create a TikTok account for your shop

If you don't already have one, create a dedicated TikTok account for your brand and link it to your TikTok Shop Seller Center. This account will be your brand's face on TikTok, where you can post content, interact with followers, and showcase your products. Make sure your username reflects your brand, and include a concise bio, a link to your shop, and an eye-catching profile picture.

Add multiple links to your profile with a link in bio tool

3. Connect the ShoppeDance extension

You can manually add products to TikTok Shop without connecting your store to an extension or website plug-in. But an extension can save you time by syncing your product details and orders between TikTok Shop and Squarespace.

On Squarespace, install the TikTok Shop by ShoppeDance extension and follow the instructions to connect your TikTok Shop. This will let you sync product listings, orders, and inventory between TikTok Shop and your Squarespace site.

4. Sync your products

You can easily upload your products to TikTok Shop by syncing your existing Squarespace products. Start by going to the Categories page in ShoppeDance. Here, map your Squarespace product categories to the correct TikTok Shop categories.

Next, head over to the Products page and select the items you want to publish on TikTok Shop. You can sync everything in your store or choose a specific set of products you want to sell on TikTok.

Edit each product listing to make sure all required attributes are filled in. This will ensure your products contain all the necessary information to be approved by TikTok Shop's product review process. For some categories, like cosmetics, you might need to upload additional product certificates. Once everything is in order, click Sync to publish your products to TikTok Shop.

5. Customize your product listings for TikTok

If you're connected to ShoppeDance, you can customize your product details for TikTok Shop without changing your original Squarespace listings. Add your brand name to product titles, describe products for better SEO, and make listings more appealing to your TikTok audience and content creators.

TikTok Shop also has pricing tools to help you create a TikTok-exclusive discount to convince new customers to convert.

Real-time inventory updates

Keeping your inventory up-to-date is crucial to avoid overselling and keep customers happy. ShoppeDance helps by updating inventory in real-time between Squarespace and TikTok Shop. When you receive orders from TikTok, inventory levels are automatically adjusted, eliminating manual tracking on your end.

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